Assignment #1: Chapter 1 (BAPE Clothing Brand)

Assignment #1: Chapter 1

Prepare a profile using only complete/full sentences (paragraph structure).

Don't use plagiarized sources. Get Your Custom Essay on
Assignment #1: Chapter 1 (BAPE Clothing Brand)
Just from $13/Page
Order Essay

Search the Internet and/or newspapers and magazines to find information about an entrepreneurial venture in an industry sector or community of your choice. In this case, find information about the BAPE streetwear brand/company in the fashion/clothing industry. Then, prepare a profile (write an article summarizing the venture’s journey) of the venture similar to the entrepreneurial venture shown in the file attached.

You do not have to come up with questions for your profile.

Discuss the entrepreneur/entrepreneurs behind the BAPE streetwear clothing brand/company and their characteristics.

Divide your response into three phases:

(Stage 1) Idea Stage: Explain how the entrepreneur behind BAPE came up with their ideas regarding the BAPE clothing brand. Explain the meaning behind the bape name, logo and motto if any.

(Stage 2) Development Stage: Explain how the entrepreneur took the idea of the brand and brought it to life with development and designs, clothing production, market research, and manufacturing facilities.

(Stage 3) Product Stage: Finally, explain how the entrepreneur behind BAPE first introduced their product to consumers, their target market, where and when they opened BAPE clothing stores and compare its life cycle from the first introduction of the clothing brand/products with how it is doing today. Introduction, growth, maturity, and decline.

Most importantly, talk about how they have (or are) impacting the society in a positive way.

You do not have to come up with questions for your profile.

Requirements:

– 1st page:

Title page (does not count as part 2-4 page limit).

– 2nd – 3rd page: Creation of a Profile

Font Type: Times New Roman

Size: 12

– Double-space your article.

– Do not use “I” in your report except where you are asked for your opinion.

Write in full-sentences in a paragraph format; and not point-form.

– 4th page: Reference(s)

Use APA reference style

Arrange your source(s) alphabetically

Do not number your sources

Make sure the second or the following lines are indented (by 5 spaces)

Complete in-text citations and references in an APA Style

 

Sample Answer

 

BAPE Clothing Brand

A Bathing Ape, or BAPE as the company is popularly known, is a Japanese fashion brand founded in 1993. The brand is a fully owned subsidiary of the I.T Group. BAPE operates globally with its headquarters situated in Tokyo, Japan.

BAPE was founded in 1993 by Nigo, real name Tomoaki Nagao. Nigo is a record producer, DJ, and fashion designer. Nigo was born on December 23, 1970 in the city of Maebashi in the Gunma Prefecture. Nigo received higher education at the Bunka Fashion College where he studied fashion editing (DeLeon, 2016). After college, Nigo worked at Popeye magazine as a fashion editor and stylist. While working at the magazine, Nigo cultivated connections with influential players in the Japanese fashion and business sectors such as Hiroji Fujiwara (Foley, 2019). Outside his work with BAPE, Nigo is the DJ and producer for hip hop group Teriyaki Boyz.

When Nigo founded BAPE in 1993, he was already involved in the business of designing and distributing sneakers. Nigo partnered with Jun Takahashi, a fashion designer, and college friend, to open a store in the fashion district of Harajuku in the Shibuya area of Tokyo (Turner, 2017). The two named their venture NOWHERE. The company focused on creating and producing streetwear which was in high demand in Tokyo. The NOWHERE store in Tokyo grew in popularity which encouraged Nigo to create the BAPE brand. Nigo created BAPE when he noticed that the demand for streetwear in Tokyo was increasing but few brands offered any unique designs and that most fashion brands were over-abundant in the market. Using a loan from an acquaintance, Nigo started designing and developing the first BAPE outfits.

The A Bathing Ape brand name is a reference to the Japanese idiom which states “A bathing ape in lukewarm water”. The phrase is used to describe people who overindulge in an activity. Nigo was also impaired by the film ‘Planet of the Apes’ which he was particularly fond of. The log of BAPE is an abstract image of the head ape. The outline and facial features of the ape are brown with a small portion in yellow. The logo of BAPE is a direct reference to the name of the brand and also the film Planet of the Apes.

Nigo conceptualized the design of the first BAPE T-shirts while operating the NOWHERE store. He envisioned streetwear that was distinctive and stood out from the existing fashion at the time. As such, he developed bright and loud designs for T-shirts with unique motifs. Nigo would buy plain T-shirts then imprint his preferred design. The brand produced around 50 T-shirts each week (Foley, 2019). Nigo was personally involved in designing and producing each of the T-shirts that were released to the market. BAPE regularly changed and improved the designs of the T-shirts to keep the brand fresh. The market research carried out by Nigo examined the streetwear scene in Tokyo and Japan at large to understand consumer preferences and tastes.

In terms of age, the target market for the BAPE brand is young people between the ages of 18 and 30. The target market comprises young people who fall in the upper-middle class and the high-income bracket (Foley, 2019). Consumers who are the target for BAPE live in major urban areas covered by the organization’s distribution network. The next important attribute of the target market is that buyers are fashion conscious and have a keen interest in streetwear.

The BAPE T-shirts designed by Nigo were first introduced in the NOWHERE store in Tokyo. At the NOWHERE store, Nigo displayed the T-shirts where customers could view and buy the outfits. The BAPE T-shirts made sold at premium prices since the brand aimed to underscore its superiority and uniqueness compared to other fashion brands in the market. At the store, BAPE sold all the T-shirts produced each week due to the high demand (Turner, 2017). Each year, Nigo increased the production of the outfits to meet the growing demand. In the early 2000s, with the recognition that BAPE outfits were in high demand across Japan, the organization opened stores in major cities around Japan such as Osaka and Kyoto.

Outside Japan, BAPE has grown its market share and increased its brand visibility through collaborations with famous singers and rappers. Some of the artists who have collaborated with BAPE include Pharrell Williams, Pusha T, The Weeknd, Lil Wayne, Kanye West, and Chris Brown. The collaborations have improved increased the visibility of BAPE around the globe and especially in the US where the brand enjoys popularity. Presently, BAPE operates stores in North America, Asia, and Europe in cities such as New York, Los Angeles, Paris, Shanghai, and Singapore (Turner, 2017). BAPE is in the maturity stage of the business life cycle characterized by a peak in sales growth and slow growth in market share.

Overall, Nigo has positively impacted the world through the development of a fashion brand that is unique and caters to the needs of a niche market of streetwear enthusiasts.

 

 

References

DeLeon, J. (2016). The history of the BAPE. Grailed. https://www.grailed.com/drycleanonly/master-class-a-bathing-ape

Foley, G. (2019). Everything You Ever Wanted To Know About Bape (And Some Things You Didn’t). High Snobiety. https://www.highsnobiety.com/p/bape-a-bathing-ape/

Turner, D. (2017). How Bape beat the odds to become a streetwear institution. Esquire. https://www.esquire.com/style/mens-fashion/a55403/bape-nigo-streetwear

What Will You Get?

We provide professional writing services to help you score straight A’s by submitting custom written assignments that mirror your guidelines.

Premium Quality

Get result-oriented writing and never worry about grades anymore. We follow the highest quality standards to make sure that you get perfect assignments.

Experienced Writers

Our writers have experience in dealing with papers of every educational level. You can surely rely on the expertise of our qualified professionals.

On-Time Delivery

Your deadline is our threshold for success and we take it very seriously. We make sure you receive your papers before your predefined time.

24/7 Customer Support

Someone from our customer support team is always here to respond to your questions. So, hit us up if you have got any ambiguity or concern.

Complete Confidentiality

Sit back and relax while we help you out with writing your papers. We have an ultimate policy for keeping your personal and order-related details a secret.

Authentic Sources

We assure you that your document will be thoroughly checked for plagiarism and grammatical errors as we use highly authentic and licit sources.

Moneyback Guarantee

Still reluctant about placing an order? Our 100% Moneyback Guarantee backs you up on rare occasions where you aren’t satisfied with the writing.

Order Tracking

You don’t have to wait for an update for hours; you can track the progress of your order any time you want. We share the status after each step.

image

Areas of Expertise

Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.

Areas of Expertise

Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.

image

Trusted Partner of 9650+ Students for Writing

From brainstorming your paper's outline to perfecting its grammar, we perform every step carefully to make your paper worthy of A grade.

Preferred Writer

Hire your preferred writer anytime. Simply specify if you want your preferred expert to write your paper and we’ll make that happen.

Grammar Check Report

Get an elaborate and authentic grammar check report with your work to have the grammar goodness sealed in your document.

One Page Summary

You can purchase this feature if you want our writers to sum up your paper in the form of a concise and well-articulated summary.

Plagiarism Report

You don’t have to worry about plagiarism anymore. Get a plagiarism report to certify the uniqueness of your work.

Free Features $66FREE

  • Most Qualified Writer $10FREE
  • Plagiarism Scan Report $10FREE
  • Unlimited Revisions $08FREE
  • Paper Formatting $05FREE
  • Cover Page $05FREE
  • Referencing & Bibliography $10FREE
  • Dedicated User Area $08FREE
  • 24/7 Order Tracking $05FREE
  • Periodic Email Alerts $05FREE
image

Our Services

Join us for the best experience while seeking writing assistance in your college life. A good grade is all you need to boost up your academic excellence and we are all about it.

  • On-time Delivery
  • 24/7 Order Tracking
  • Access to Authentic Sources
Academic Writing

We create perfect papers according to the guidelines.

Professional Editing

We seamlessly edit out errors from your papers.

Thorough Proofreading

We thoroughly read your final draft to identify errors.

image

Delegate Your Challenging Writing Tasks to Experienced Professionals

Work with ultimate peace of mind because we ensure that your academic work is our responsibility and your grades are a top concern for us!

Check Out Our Sample Work

Dedication. Quality. Commitment. Punctuality

It May Not Be Much, but It’s Honest Work!

Here is what we have achieved so far. These numbers are evidence that we go the extra mile to make your college journey successful.

0+

Happy Clients

0+

Words Written This Week

0+

Ongoing Orders

0%

Customer Satisfaction Rate
image

Process as Fine as Brewed Coffee

We have the most intuitive and minimalistic process so that you can easily place an order. Just follow a few steps to unlock success.

See How We Helped 9000+ Students Achieve Success

image

We Analyze Your Problem and Offer Customized Writing

We understand your guidelines first before delivering any writing service. You can discuss your writing needs and we will have them evaluated by our dedicated team.

  • Clear elicitation of your requirements.
  • Customized writing as per your needs.

We Mirror Your Guidelines to Deliver Quality Services

We write your papers in a standardized way. We complete your work in such a way that it turns out to be a perfect description of your guidelines.

  • Proactive analysis of your writing.
  • Active communication to understand requirements.
image
image

We Handle Your Writing Tasks to Ensure Excellent Grades

We promise you excellent grades and academic excellence that you always longed for. Our writers stay in touch with you via email.

  • Thorough research and analysis for every order.
  • Deliverance of reliable writing service to improve your grades.
Place an Order Start Chat Now
image