Business case presentation Individual

Business case presentation Individual

General instructions

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In this assessment, students will develop a persuasive and critically informed business case for a human resource management change initiative –  . Addressing a specific scenario, students are asked to prepare a short presentation of their business case for a senior management audience. Students will outline the business problem against the background of contemporary drivers of organisational change and indicate, in general terms, their human resource management solution to the problem. Their business case will critically evaluate the proposed solution in consideration of alternative options, key benefits, requirements and success factors. Through this assessment, students will develop their organisational development competencies, as well as their ability to influence decision-makers in considering innovative human resource management strategies that align business requirements with organisational cultural, social and/or ecological concerns.

Assessment Criteria

1. Clarity of Communication (30%) – Information is structured and presented clearly drawing on verbal and non-verbal means of professional communication

2. Critical Analysis (40%) – Substantive analysis of the business problem and consideration of alternative options and implications

3. Persuasive Argument (30%) – Ability to develop a persuasive value proposition tailored to strategic needs and priorities of the target audience

Detailed instructions

In this assessment, you will prepare and record a 5-minute video presentation and upload a link for it via Canvas. In preparing for this video, you will assume the role of a company’s HR director that seeks to tackle a specific organisational challenge (please read the  which will be presented in our first seminar). In responding to the challenge, you will first need to consider and map out a human resource management change initiative that addresses the organisational scenario. Your task is then to develop a business case for this change initiative. Your video presentation is essentially a ‘pitch’ to senior management designed to persuade them to implement your proposal in the organisation. It involves the following core components:

1. What is your proposed change initiative/strategy?

2. Why should senior management endorse your proposal (see related questions in change scenario)?

3. Briefly, how will you implement the change in ways that will be embraced by the business?

Assignment 1: Business case presentation (Individual)

Assignment 1: Business case presentation (Individual)
Criteria Ratings
This criterion is linked to a Learning OutcomeClarity of communication (30%) Information is structured and presented clearly drawing on verbal and non-verbal means of professional communication. HD Presentation style is appropriate for audience; information is presented clearly and fluently and is unambiguous; clear and logical structure; demonstrates expert language capability with respect to grammar and expression; exemplifies highest level of professional communication standards. D Presentation style is appropriate for audience; information is presented clearly and fluently and is unambiguous; clear and logical structure; demonstrates advanced language capability with respect to grammar and expression; exemplifies professional communication standards. C Presentation style is appropriate for audience; information is presented clearly and fluently with few ambiguous elements; structure largely clear and logical; demonstrates good language skills with few errors/weaknesses in grammar and expression. P Presentation style is adequate but not the most appropriate for audience; information is not always presented clearly or fluently; structure does not follow clear logic; several ambiguous elements evident; demonstrates adequate language capability with errors/weaknesses in grammar and expression. F Presentation style is inappropriate for audience; information presented is incoherent and ambiguous; structure is unclear and confusing; many errors in grammar and expression.
This criterion is linked to a Learning OutcomeCritical analysis (40%) Substantive analysis of the business problem and consideration of alternative options and implications. HD Analysis of the business problem is comprehensive and accurate; presentation identifies and evaluates impact of significant inter-relationships and inter-dependencies in data/evidence. Considers alternative options and implications for the company. D Analysis of the business problem is largely comprehensive and accurate; presentations identifies and evaluates impact of significant inter-relationships and inter-dependencies in data/evidence. Considers different implications for the company. C Key influencing factors are considered in the analysis; minor gaps and misinterpretation in underpinning data/evidence; sound evaluation of data/evidence. P Depth of analysis is inconsistent across factors considered; omissions and misinterpretations in underpinning data/evidence base; basic level of data interrogation; adequate range of perspectives considered. F Scope and depth of analysis is limited with misinterpretation of data/ evidence; significant omissions in evidence/data used and perspectives considered; lack of data interrogation.
This criterion is linked to a Learning OutcomePersuasive Argument (30%) Ability to develop a persuasive value proposition tailored to strategic needs and priorities of the target audience. HD Value proposition is well-developed and scoped; is imaginative in direction; demonstrates sophisticated level of logic in reasoning; extends a novel idea to create new solutions or solutions that cross boundaries. D Value proposition is well-developed and scoped; shows some imagination in direction; demonstrates sound logic in reasoning; extends primarily tested ideas to create bespoke solutions. C Value proposition is developed with some limitations in scope; follows tested direction to produce adequate solutions; largely demonstrates sound logic in reasoning. P Adequate value proposition developed but limited in scope; solutions based on partial evidence or incomplete reasoning. F Developed value proposition is illogical/ inappropriate/ simplistic; previous knowledge is not applied; underlying issues are not addressed; reasoning unsupported by data analysis.

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