Case study: airline competitive advantage

Case study: airline competitive advantage

Overview Businesses are always striving to improve their business processes so that they might develop a competitive advantage over the other enterprises in the industry. One highly competitive marketplace is that of the commercial airline industry. Commercial airlines, small and large, domestic and global, have all embraced implementing the modern information systems technologies that are driving the on-demand economy. Case Study Assignment Download and utilize the APA Style Template (DOCX) download and review the Case Study Requirements section. Select an airline such as American, Delta, Southwest, Emirate, etc., and compose a scholarly case study paper that provides details on one of the information systems that has been implemented by the company in the area of human resources, sales and marketing, customer service, reservations, maintenance, or operations. Be sure to select an information system that has resulted in the airline gaining a competitive advantage over its competitors. Touch on how the utilization of the information system has assisted the airline’s management or employees in making better decisions, improving the business processes, operating more efficiently, or attracting or retaining customers. Your document submission is due by the posted due date. Your instructor will use the 1.4 Case Study Rubric for evaluating and grading your submission. Save your assignment using a naming convention that includes your first and last name and the activity number (or description). Do not add punctuation or special characters. Turnitin Your paper will automatically be evaluated through Turnitin when you submit your assignment in this activity. Turnitin is a service that checks your work for improper citation or potential plagiarism by comparing it against a database of web pages, student papers, and articles from academic books and publications. Ensure that your work is entirely your own and that you have not plagiarized any material! Note: Throughout this course, “PLG1” or “PLG2” in the activity name indicates a Turnitin assignment. Follow the guidelines in the Case Study Requirements section. Purpose of Case Study Assignments Case Study assignments require you to analyze real-world information systems topics and provide examples that illustrate how prominent businesses and organizations implement the theoretical concepts you are studying. Case Study assignments provide a broader, integrated, critical thinking process that helps you to expand on and clarify your understanding of the information systems topics. Research Be sure to conduct in-depth research on the topics and provide factual details obtained from primary sources that support the case that you are making. It is strongly recommended that you conduct research utilizing the ERAU Hunt Library. (Links to an external site.) The Hunt Library contains a great amount of information on aviation and other topics. A benefit of utilizing the Hunt Library is the availability of the APA style citation/reference tool that is provided when conducting research utilizing the EAGLEsearch (Links to an external site.) feature. This tool can automatically provide the proper APA style formats for citations and references. Requirements Use the APA Style template as a guide for completing this assignment. Delete the notes and fill in the template with your data. Scholarly paper Microsoft Word® (DOCX) Current APA style Times New Roman Font 12 pt font Double-spaced lines Title page Page headers on all pages Body of the text Introduction paragraph Citations Conclusion Reference list page MINIMUM of TWO FULL pages in the body of the text Provide data from research utilizing a minimum of TWO primary sources OUTSIDE of the course textbook

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