1. Analyze your business by SWOT analysis.

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2. Define a 3-years strategic plan for your business.

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With the mass production of consumer goods on a large scale across the world, the traditional methods of product transportation are not enough to overcome the daily needs of the goods delivery. This scale of production needs better affordable packaging methods. With increasing costs of transport and the strict regulation about the quality and health of the product, the role of sound and reliable packaging is revealed. Several packaging methods for beverages and food have been developed from the beginning, from steel containers to glass on time used and now the plastics containers. Among them, PET packages for a technical and aff Mission

Mission statements of Pet VAN are stated below:

● Going towards organizational development and strategic excellence by providing continuous improvement while serving in the local market.

● To provide our customers with cost-effective, technologically superior, and top-quality products.

● To be a rewarding and inspiring employer that supports employees’ continuous development by providing a challenging environment to create positive synergy

● Increasing profitability by aggressively tracking business opportunities both in our country and abroad and be impassioned, and accountable to our customer’s expectations.

● Gaining the best feasible outcome in the least wasteful manner by maintaining dynamic and relevant policies while consistently supporting a quality workforce.

Core Values

Integrity: Our company adopts integrity as a principle to act honestly not only to our customers but also to all our stakeholders.

Efficiency: Our company work for having the best possible output with the minimum waste manner by ensuring dynamic policies promoting a quality workforce

Effectiveness: Our company focuses on performing productive and sufficient manner by having results with consistently estimated and measurable outputs

Respect for individuals: For us, respecting individuals is not simple as only being polite or smiling at the people. It is treating everybody as equal.

ordable view are one of the best.

Business field:

Polyethylene terephthalate is the most famous and highly linear heat polyester, which has entered the polymer market three decades ago and quickly found many applications in the industry and home appliances. One of these applications is to make bottled beverages, food packaging, and many other packaging products. But in this regard, the vast growth of this material in the bottled industry is dramatic. The password of the PET mover in the bottle of soda, transparency, the power of formation, lack of effect on its taste, and its non-toxic nature. In addition, PET bottles are light, inexpensive, and recyclable.

PET is considerably saved from glass bottles in weight per bottle. Since the transportation of PET bottles is laborious, these products are displaced in preforms or perpetrators. The preform is a product that becomes the PET bottle at a bottle of PET. In this area, glass is still the main competitor of PET. Because bottles and glass containers have higher maintenance than PET bottles and keep the material for a long time, the flaw of large glass containers and fragility can compete with PET with glassware.

Also, bottles made from PVC can replace consumed PET bottles in edible oils, oil storage bottles, and cosmetics. Still, since the transparency and recycling of PET bottles are higher, it is now more attractive. They have been taken. But the lower PVC price compared to PET continues to apply relatively widespread PVC bottles in this field.

But the most basic advantage of PET bottles is their non-toxic PVC. PVC bottles have not been used in the food industry due to the release of toxic and carcinogenic substances, even dangerous in their federal health department (FDA).(“An Introduction to PET | PETRA”,2021)

Products and specification

CanPet is a company located in Vancouver city near Coquitlam district with a square feet production facility. The main office is located in the factory also; this firm has 20 employees which3 of them are managers. There are eight nonproduction staff and twelve production staff working in the firm. The main product of this company is 1.5-liter bottles in 24 grams class and food containers in 40 grams class made from PET high-quality material. At the first stage of running the company, because of avoiding the uncertainties around the new product, the manager decided to produce the two most desired products in the market to guarantee the sale’s success by arranging the minimum price and gain a reasonable share of the market. For more confidence, the company currently uses fifty percent of the machine’s capacity to increase future demand. So for few years, there is no need to buy additional machinery. With the current machines ordering and replacing the mold, the different products can be produced up to the injection capacity of machines.

Target customers

Generally speaking, each industry that needs to package small and medium-size food-related or liquid-making products can use PET-based packaging. An extensive range of liquids and powders, and solid material can be poured into PET containers. From the industry category point of view, most small bottles customers are juice making and beverage and carbonated drinking companies. Larger containers like 1.5 liters and 1-liter bottles are preferred by dairy and detergent and washing liquid companies. Recently, the vast demand for sanitizer-making companies arise.

Some other companies, like the ones, are producing health and beauty products, or medical substances and pharmaceutical product, are also a customer for the jar and low capacity bottles but with a different type of caps. For example, they may need a specific type of sprayer or funnel for the order.

From another point of view, a well-known categorizing method in the market called segmentation and targeting and positioning method there are different styles for segmentation. A segment must effectively reflect the general purchase behavior of customers. Since these packagings are related to high consuming goods and products that younger people than the older one mostly accept, we assume that our target segment is people between age 6 to 55, which includes the These groups are millennials and generation x and baby boomers. (Deshmukh, R., & Thomas, A.,2019). among them, millennials and baby boomers use more consumable products than others, so the end-users of these products are these groups. (Thomas, 2021). The expenditure pattern of ages differs because of their different preferences and beliefs. (Norris, D.,2020).

Business global and local trends

Global pet packaging market worth about 44.1 in 2020. The production output of PET for the year 2017 was 30.3 million tons, and the leading producer of this material is china, with around thirty percent of the market. Other Asian countries produce approximately twenty percent of global output. According to the chart below, North American has roughly seventeen percent of market size.

Figure 1:Global production capacity of PET material , (“Plasticsinsight”,2021)

The USA is the leading producer in this area, and its main plant in Texas produces around 1.1 million tons of pet material. Also, the market size for PET bottles is about 13.1 million tons in 2020, and without considering other factors, we can conclude that about 45 percent of a total pet goes for bottle production. In producers of china, which also are the more significant producer of the world, are as below:

Figure 2:Production capacity on the main producers of PET, (“Plasticsinsight”,2021)

In Canada total of eighty-six, companies are active in the production of plastic bottles material with average revenue of 1.5 million $ and 80 percent of the market size is 671 million dollars.

After years of production, some new concepts were discussed and created a new line of products that cause more sustainable sources of raw materials like RPETS. There is also a trend of a new type of pet product called RPET, which means the new PET bottles are made from a considerable portion of recycled PET. Pet plastics are one of the most successful raw materials obtained from recycling.

Other products in this range are products that have a plant base in the chemical process and are more expensive than the original product that comes from oil processing. one another product that is more resistant and is more precise and the brittle behavior reduced, and there is the new application for PETG material that revolutionized part making industry that is called 3D printing manufacturing.

Despite the general pollution that plastics impose on the environment and long-life cycle, PET bottles are more recyclable than other plastics. They have a high rate of recycling that other garbage’s produce less 30 percent carbon footprint than glass bottles.

Another trend is using reusable PET products to lower resource and energy consumption .for example, ALPA produced a new PET bottle for Vöslauer, Austria’s that is stable enough to be reused twelve times could last its quality for four years. (Nielsen, 2021)

However, some provinces have put excess taxes on using onetime use products and have policies to limit one use and promote several useable products and maximize the recycling rate by putting deposited costs for each bottle. For example, Vancouver city has doubled the deposit of each bottle from ten cents.

Manufacturing process:

First, the pet material that exists in the form of granules inside the injection device to the preforms to produce preforms with different s

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