Craft a communication strategy for internal and external audiences

Competency

In this project, you will demonstrate your mastery of the following competencies:

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  • Craft a communication strategy for internal and external audiences
  • Leverage internal and external intelligence to inform decision making
  • Develop an adaptable leadership mindset and skill set

Scenario

The vice president of leadership and learning has shared your toolkit with the chief human resources officer (CHRO). The CHRO is impressed with the toolkit. She plans to roll it out to all people leaders in the organization—supervisors and above—and asks you to create a communication strategy for the rollout.

The CHRO shared her vision with you, which consisted of the following key points she wants you to take into consideration when crafting the communication strategy:

  • Inform your audience of the who, what, when, where, why, and how.
  • Ensure the new leadership development strategy moves from a lofty vision with idealistic targets to reality, with direct impact on and with our front-line supervisors, our “boots on the ground,” and managers up through the organization.
  • Be clear when explaining WIIFM— “What’s in It for Me.”
  • Define the timetable for the rollout and implementation.
  • Ensure that the strategy defines what success looks like, with clear metrics and deliverables.

Directions

Construct an effective communication strategy that addresses all the deliverables the CHRO wants to achieve. The communication strategy will do the following:

  • State the business problem that will be addressed in rolling out the new adaptive leadership toolkit.
  • Explain why these specific leadership skills and behaviors are being targeted.
  • Provide a summary analysis of the employee satisfaction survey, identifying strengths and weaknesses.
  • Introduce the new adaptive leadership toolkit, including how it will be used and the value it provides.
  • Utilize your own personal development plan as an example for others.
  • Provide a strong conclusion that supports your thesis statement and goes beyond merely restating key points.

Ensure all key points are addressed in a logical order by using the Five Ws and One H as an outline when developing the specific detail for each step of the communication strategy.

Why:

  • Why was the adaptive leadership toolkit developed?

Who:

  • Define who the audience, stakeholder(s), and owners are.

What:

  • What is the key message?
  • What is the organizational goal?
  • What is the personal goal?
  • What types of communication media will be used?

When:

  • What is the timeline for program implementation and achievement of program deliverables?

Where:

  • Where is the adaptive leadership toolkit located? Where are supporting documents, such as the FAQ?

How:

  • How will we measure success?
  • How will we track progress? How will we define important milestones?
  • How will we communicate updates?
  • How can employees provide feedback on any roadblocks, issues, or ideas for improvement?

What to Submit

To complete this project, you must submit the following:

Communication Strategy for the Adaptive Leadership Toolkit

  1. A paper that articulates a well-defined communication strategy for implementing the adaptive leadership toolkit. Your submission should be an 8- to 10-page Word document with 12-point Times New Roman font, double spacing, and one-inch margins.
  2. Include your own personal development plan as an attachment. Your plan will be used as an exemplar for leaders across the organization.
Project Rubric
Criteria Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value
Business Objectives Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Provides a high-level overview of the business objectives, with a brief description on how the proposed communication strategy will address them Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a description of how the proposed communication strategy will address the objectives Does not attempt criterion 10
Rationale for Leadership Core Competencies Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Explains relevance and rationale for multiple leadership core competencies included in the toolkit Shows progress toward proficiency, but with errors or omissions; areas for improvement may include explaining why competencies are critical to organization’s success Does not attempt criterion 20
Summary Analysis Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Provides a summary analysis of the employee satisfaction survey in an easy-to-understand format; strengths and areas for improvement are highlighted Shows progress toward proficiency, but with errors or omissions; areas for improvement may include highlighting strengths and areas for improvement Does not attempt criterion 15
Introduction of the Adaptive Leadership Toolkit Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Introduces the adaptive leadership toolkit, explaining the reason for its creation, how it will be used, and its value to individuals and the organization Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a solid reason for the toolkit or explaining how the toolkit should be used Does not attempt criterion 20
Personal Development Plan Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Utilizes own personal development plan, with rationale provided for what is included, why, and how it will be achieved Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a rationale for its contents Does not attempt criterion 10
Conclusion Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Summarizes key points in a well-structured conclusion to the paper, going beyond merely restating thesis statement, bringing the paper to a solid close Shows progress toward proficiency, but with errors or omissions; areas for improvement may include providing a full summary of all key points that explicitly support opening thesis statement Does not attempt criterion 10
Articulation of Response Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability Submission has critical errors in grammar, sentence structure, and spelling, preventing an understanding of ideas 10
Citations and Attributions Uses citations for ideas requiring attribution, with few or no minor errors Uses citations for ideas requiring attribution, with consistent minor errors Uses citations for ideas requiring attribution, with major errors Does not use citations for ideas requiring attribution 5
Total: 100%

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