Discussion Topic: Use “Euro-Disney Stumbles”

Discussion Topic: Use “Euro-Disney Stumbles” (p. 130) from the textbook. (Adams & Galanes)

The third dimension is that of context. In a low-context culture, such as that of the United States and New Zealand, the verbal part of the message carries the meaning—what you say is exactly what you mean. If you say that you like my proposal, I can trust the fact that you really do like it. In a high-context culture, such as most Asian and Native American cultures, features of a situation or context are more important than the words themselves. So if you tell me you like my proposal, I’d have to take into account the setting, the people, the purpose of our conversation, and other factors to know for sure whether you really liked it or you were just being polite to avoid hurting my feelings. High-context cultures tend to be collectivist, with group harmony an important value. Ambiguity and indirectness may help preserve this harmony by allowing disagreement to happen gently, in a way that doesn’t upset the balance of the group.

Don't use plagiarized sources. Get Your Custom Essay on
Discussion Topic: Use “Euro-Disney Stumbles”
Just from $13/Page
Order Essay

Group members from low-context cultures sometimes try to force others to be direct and clear. They may perceive members who are not straightforward as manipulative or insincere. On the other hand, members from high-context cultures perceive members who are verbally blunt as rude and aggressive. As the earlier example demonstrates, the advantage of being clear, like Sam, is that your meaning is unmistakable. However, the advantage of being tentative, like Nguyen, is that you allow discussion to occur without polarizing members’ opinions or making them lose face.

Appreciation of cultural differences in a group is very important. The United States is a pluralistic culture to which many different cultures have contributed and continue to contribute. This means that little can be assumed or taken for granted, including assuming that a person’s cultural identity predicts everything said and done in a group. Small group researchers like John Oetzel remind us, that individuals within a culture vary.27 As Oetzel points out, we are individuals acting within cultures; thus, we must not oversimplify the situation by using only culture to predict individual behavior.

Oetzel argues that whether we define ourselves as independent or interdependent has a significant bearing on our social behavior. Those group members who have an independent image of themselves see themselves as unique, with their thoughts and feelings as their own. They are goal-driven, seek clarity, and attend less to nuances of context. Those who hold interdependent images of themselves define themselves in connection to others. They value helping others meet their goals. They value fitting in, work to uphold the self-image of the other, and also try to avoid negative assessments of themselves. These two types of self-image are found in everyone, regardless of their cultural identity. What is important to note is that Oetzel has found that both cultural inputs and personal self-images influence the contributions of members.


Euro-Disney Stumbles

According to Carl Hiaasen in Team Rodent: How Disney Devours the World,* Disney’s venture in France, Euro-Disney, got off to a slow start when it opened in 1992. Disney executives decided to import the Disney concept intact when they created their European theme park. The Disney parks in the United States have a clean-cut image—at least, as Americans define clean-cut. Those who work in the park, mostly young people, abide by strict rules of dress and demeanor. For example, they must not wear bright nail polish, heavy makeup, or facial hair. In addition, the parks do not serve wine or other alcoholic beverages, which contributes to the clean-cut image in the United States.

However, these rules seemed offensive and ridiculous to Europeans, particularly the French. Not serve wine in France? Unthinkable! These factors contributed to Euro-Disney’s dismal early performance. However, Disney rethought its rules and relaxed several, in particular the makeup, facial hair, and wine rules. Euro-Disney is beginning to catch on in Europe, the way it has in the United States.

1.Are there any other “rules” or communication patterns observed by North Americans that Europeans might consider silly?

2.Are there any “rules” or communication patterns observed by Europeans that North Americans might consider silly?

  1. What does the above story suggest to you about cultural practices, particularly applying in one culture practices that are normal in another?
  2. Disney executives are intelligent and experienced. What factors do you think might have contributed to this not-well-thought-out decision by Disney?


Please use your own words

Expert Answer

  1. Are there any other rules or communication patterns observed by North Americans that Europeans might consider silly? The rules Europeans consider silly as observed by the North Amer
    view the full answer

What Will You Get?

We provide professional writing services to help you score straight A’s by submitting custom written assignments that mirror your guidelines.

Premium Quality

Get result-oriented writing and never worry about grades anymore. We follow the highest quality standards to make sure that you get perfect assignments.

Experienced Writers

Our writers have experience in dealing with papers of every educational level. You can surely rely on the expertise of our qualified professionals.

On-Time Delivery

Your deadline is our threshold for success and we take it very seriously. We make sure you receive your papers before your predefined time.

24/7 Customer Support

Someone from our customer support team is always here to respond to your questions. So, hit us up if you have got any ambiguity or concern.

Complete Confidentiality

Sit back and relax while we help you out with writing your papers. We have an ultimate policy for keeping your personal and order-related details a secret.

Authentic Sources

We assure you that your document will be thoroughly checked for plagiarism and grammatical errors as we use highly authentic and licit sources.

Moneyback Guarantee

Still reluctant about placing an order? Our 100% Moneyback Guarantee backs you up on rare occasions where you aren’t satisfied with the writing.

Order Tracking

You don’t have to wait for an update for hours; you can track the progress of your order any time you want. We share the status after each step.


Areas of Expertise

Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.

Areas of Expertise

Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.


Trusted Partner of 9650+ Students for Writing

From brainstorming your paper's outline to perfecting its grammar, we perform every step carefully to make your paper worthy of A grade.

Preferred Writer

Hire your preferred writer anytime. Simply specify if you want your preferred expert to write your paper and we’ll make that happen.

Grammar Check Report

Get an elaborate and authentic grammar check report with your work to have the grammar goodness sealed in your document.

One Page Summary

You can purchase this feature if you want our writers to sum up your paper in the form of a concise and well-articulated summary.

Plagiarism Report

You don’t have to worry about plagiarism anymore. Get a plagiarism report to certify the uniqueness of your work.

Free Features $66FREE

  • Most Qualified Writer $10FREE
  • Plagiarism Scan Report $10FREE
  • Unlimited Revisions $08FREE
  • Paper Formatting $05FREE
  • Cover Page $05FREE
  • Referencing & Bibliography $10FREE
  • Dedicated User Area $08FREE
  • 24/7 Order Tracking $05FREE
  • Periodic Email Alerts $05FREE

Our Services

Join us for the best experience while seeking writing assistance in your college life. A good grade is all you need to boost up your academic excellence and we are all about it.

  • On-time Delivery
  • 24/7 Order Tracking
  • Access to Authentic Sources
Academic Writing

We create perfect papers according to the guidelines.

Professional Editing

We seamlessly edit out errors from your papers.

Thorough Proofreading

We thoroughly read your final draft to identify errors.


Delegate Your Challenging Writing Tasks to Experienced Professionals

Work with ultimate peace of mind because we ensure that your academic work is our responsibility and your grades are a top concern for us!

Check Out Our Sample Work

Dedication. Quality. Commitment. Punctuality

It May Not Be Much, but It’s Honest Work!

Here is what we have achieved so far. These numbers are evidence that we go the extra mile to make your college journey successful.


Happy Clients


Words Written This Week


Ongoing Orders


Customer Satisfaction Rate

Process as Fine as Brewed Coffee

We have the most intuitive and minimalistic process so that you can easily place an order. Just follow a few steps to unlock success.

See How We Helped 9000+ Students Achieve Success


We Analyze Your Problem and Offer Customized Writing

We understand your guidelines first before delivering any writing service. You can discuss your writing needs and we will have them evaluated by our dedicated team.

  • Clear elicitation of your requirements.
  • Customized writing as per your needs.

We Mirror Your Guidelines to Deliver Quality Services

We write your papers in a standardized way. We complete your work in such a way that it turns out to be a perfect description of your guidelines.

  • Proactive analysis of your writing.
  • Active communication to understand requirements.

We Handle Your Writing Tasks to Ensure Excellent Grades

We promise you excellent grades and academic excellence that you always longed for. Our writers stay in touch with you via email.

  • Thorough research and analysis for every order.
  • Deliverance of reliable writing service to improve your grades.
Place an Order Start Chat Now