Final Assignment BCO121_1ONL02494
COURSE CODE BCO 121-ONL02494 COURSE NAME ETHICS IN BUSINESS Final Assignment Task brief & Rubrics
• This is an individual task.
• You should develop a critical essay about ethics in digital marketing
• Read the following news about the case of Cambridge Analytica and Facebook in order to become familiar with the case.
o Explain the ethical marketing framework and the main principles governing ethics in digital marketing.
o Explain how ethics in marketing can help companies perform better.
o Was Facebook ethical in this case? Explain your answer.
o How might this case have affected the performance of Facebook? Explain your answer.
• Contextual information:
o When discussing ethics in marketing make sure to make reference to the concepts and theories discussed in class about ethics in marketing.
o Additional research is necessary.
• Expected table of contents
o Ethical frameworks
o Ethical marketing and performance
o Evaluation (was the company ethical?)
o Impact of the case on performance
• Word count: 1,500 (+/-10%) words excluding references.
• Make sure to include a reference list showing the sources of your research. Use Harvard style referencing for both the reference list and the
• The use of graphs, tables and other tools to illustrate your answers is encouraged.
• Submit the document in word or pdf format.
• The deadline for submission of the document is week 13, May the 10th at 14:00 CET- Via Moodle (Turnitin).
Weight: This task is a 60% of your total grade for this subject.
It assesses the following learning outcomes:
Outcome 2: specify the ethical and social consequences of an alternative and understand why ethics are an essential dimension of decision-making;
Outcome 4: understand commonly-occurring ethical issues and dilemmas in managing businesses;
Outcome 5: relate ethics to the performance of organizations; Outcome 7: communicate in terms of responsibility and accountability.
Exceptional 90-100 Good 80-89 Fair 70-79 Marginal Fail 60-69 Fail <60
Knowledge & Understanding (20%)
Student demonstrates excellent understanding of key concepts and uses vocabulary of the field in an entirely appropriate and concise manner.
Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary in a good manner.
Student understands the task and provides minimum theory and/or some use of vocabulary. Use of vocabulary may be inaccurate sometimes.
Student shows little understanding of the task and attempts to answer the question but the answer shows some degree of misunderstanding or does not mention key concepts or uses minimum amount of relevant vocabulary or the use of such vocabulary is inaccurate.
The student fails to demonstrate any understanding of the concepts and use the vocabulary necessary.
Application (30%) Student applies fully relevant and detailed knowledge from the topics delivered in class.
Student applies mostly relevant knowledge from the topics delivered in class.
Student applies some relevant knowledge from the topics delivered in class. The application lacks detail in some parts.
Student applies little relevant knowledge from the topics delivered in class. The application is very general or incorrect in many parts.
Student fails to apply knowledge from the topics delivered in class.
Relating concepts and Analysis (30%)
Student analyzes the issue in depth according to the stakeholders involved and specific ethical aspects. Relates ethics to performance by identifying relations of influence or dependence in specific terms. The analysis is guided by empirical and conceptual knowledge of business ethics.
Student analyzes the issue with a certain level of depth according to some of the stakeholders involved and ethical aspects. The student relates ethics to performance by identifying general aspects of both concepts. The analysis is mostly guided by empirical and conceptual knowledge of business ethics.
Student analyzes the issue even though the analysis may be superficial at times and some stakeholders or perspectives are not considered. Relates ethics to performance in very general terms. The analysis is not linked to the empirical and conceptual knowledge of business ethics.
Student attempts to analyze the dilemma. Only one perspective is taken and the concept of stakeholders is not used. Attempts to relate ethics to performance but the links are very unclear or inexistent. The analysis is not linked to the empirical and conceptual knowledge of business ethics.
Student fails to analyze the case. No perspectives are taken based on the concept of stakeholders. Fails to relate ethics to performance.
Communication (20%) Student communicates their ideas extremely clearly and concisely, respecting the word limit, grammar and spellcheck. The student uses professional and academic language at all times. Complies with all the formalities of the task. Uses excellent Harvard style in the reference list.
Student communicates their ideas clearly respecting the word limit, grammar and spellcheck. The student uses professional and academic language. Complies with all the formalities of the task. The slides illustrate the presentation and serve to enhance it. Uses Harvard style in the reference list with some errors.
Student communicates their ideas to make himself/herself understood in general terms respecting grammar and spellcheck. Goes over/stays below word limit by 5%-10%. The student uses professional and academic language even though some slang, informal or vague vocabulary and terminology are used. Complies with some formalities of the task. The slides illustrate the presentation and enhance it to a certain extent. Presents
Student communicates their ideas with lack of clarity and conciseness. There is lack of coherence and ideas are vague which makes it difficult to follow the ideas. Does not respect the word limit (below or above by >10%). The student fails to use professional and academic language most of the time. Does not comply with most formalities of the task. Presents a reference
Student fails to communicate their ideas. The paper does not respect the word limit and has many errors of grammar and spelling. The student does not use professional nor academic language. Fails to comply with the formalities of the task. No reference list.
a reference list with a style even though it is not Harvard’s.
list without any style or incomplete.