Final Assignment BCO121_1ONL02494

Final Assignment BCO121_1ONL02494

COURSE CODE BCO 121-ONL02494 COURSE NAME ETHICS IN BUSINESS Final Assignment Task brief & Rubrics

Don't use plagiarized sources. Get Your Custom Essay on
Final Assignment BCO121_1ONL02494
Just from $13/Page
Order Essay

Task

• This is an individual task.

• You should develop a critical essay about ethics in digital marketing

• Read the following news about the case of Cambridge Analytica and Facebook in order to become familiar with the case.

https://www.theguardian.com/technology/2019/mar/17/the-cambridge-analytica-scandal-changed-the-world-but-it-didnt-change-facebook
https://www.wired.com/story/cambridge-analytica-facebook-privacy-awakening/

o Explain the ethical marketing framework and the main principles governing ethics in digital marketing.

o Explain how ethics in marketing can help companies perform better.

o Was Facebook ethical in this case? Explain your answer.

o How might this case have affected the performance of Facebook? Explain your answer.

• Contextual information:

o When discussing ethics in marketing make sure to make reference to the concepts and theories discussed in class about ethics in marketing.

o Additional research is necessary.

• Expected table of contents

o Introduction

o Ethical frameworks

o Ethical marketing and performance

o Evaluation (was the company ethical?)

o Impact of the case on performance

o References

Formalities:

• Word count: 1,500 (+/-10%) words excluding references.

• Make sure to include a reference list showing the sources of your research. Use Harvard style referencing for both the reference list and the

in-text citations.

• The use of graphs, tables and other tools to illustrate your answers is encouraged.

Submission:

• Submit the document in word or pdf format.

• The deadline for submission of the document is week 13, May the 10th at 14:00 CET- Via Moodle (Turnitin).

Weight: This task is a 60% of your total grade for this subject.

https://www.theguardian.com/technology/2019/mar/17/the-cambridge-analytica-scandal-changed-the-world-but-it-didnt-change-facebook
https://www.wired.com/story/cambridge-analytica-facebook-privacy-awakening/

It assesses the following learning outcomes:

Outcome 2: specify the ethical and social consequences of an alternative and understand why ethics are an essential dimension of decision-making;

Outcome 4: understand commonly-occurring ethical issues and dilemmas in managing businesses;

Outcome 5: relate ethics to the performance of organizations; Outcome 7: communicate in terms of responsibility and accountability.

Rubrics

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal Fail 60-69 Fail <60

Knowledge & Understanding (20%)

Student demonstrates excellent understanding of key concepts and uses vocabulary of the field in an entirely appropriate and concise manner.

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary in a good manner.

Student understands the task and provides minimum theory and/or some use of vocabulary. Use of vocabulary may be inaccurate sometimes.

Student shows little understanding of the task and attempts to answer the question but the answer shows some degree of misunderstanding or does not mention key concepts or uses minimum amount of relevant vocabulary or the use of such vocabulary is inaccurate.

The student fails to demonstrate any understanding of the concepts and use the vocabulary necessary.

Application (30%) Student applies fully relevant and detailed knowledge from the topics delivered in class.

Student applies mostly relevant knowledge from the topics delivered in class.

Student applies some relevant knowledge from the topics delivered in class. The application lacks detail in some parts.

Student applies little relevant knowledge from the topics delivered in class. The application is very general or incorrect in many parts.

Student fails to apply knowledge from the topics delivered in class.

Relating concepts and Analysis (30%)

Student analyzes the issue in depth according to the stakeholders involved and specific ethical aspects. Relates ethics to performance by identifying relations of influence or dependence in specific terms. The analysis is guided by empirical and conceptual knowledge of business ethics.

Student analyzes the issue with a certain level of depth according to some of the stakeholders involved and ethical aspects. The student relates ethics to performance by identifying general aspects of both concepts. The analysis is mostly guided by empirical and conceptual knowledge of business ethics.

Student analyzes the issue even though the analysis may be superficial at times and some stakeholders or perspectives are not considered. Relates ethics to performance in very general terms. The analysis is not linked to the empirical and conceptual knowledge of business ethics.

Student attempts to analyze the dilemma. Only one perspective is taken and the concept of stakeholders is not used. Attempts to relate ethics to performance but the links are very unclear or inexistent. The analysis is not linked to the empirical and conceptual knowledge of business ethics.

Student fails to analyze the case. No perspectives are taken based on the concept of stakeholders. Fails to relate ethics to performance.

Communication (20%) Student communicates their ideas extremely clearly and concisely, respecting the word limit, grammar and spellcheck. The student uses professional and academic language at all times. Complies with all the formalities of the task. Uses excellent Harvard style in the reference list.

Student communicates their ideas clearly respecting the word limit, grammar and spellcheck. The student uses professional and academic language. Complies with all the formalities of the task. The slides illustrate the presentation and serve to enhance it. Uses Harvard style in the reference list with some errors.

Student communicates their ideas to make himself/herself understood in general terms respecting grammar and spellcheck. Goes over/stays below word limit by 5%-10%. The student uses professional and academic language even though some slang, informal or vague vocabulary and terminology are used. Complies with some formalities of the task. The slides illustrate the presentation and enhance it to a certain extent. Presents

Student communicates their ideas with lack of clarity and conciseness. There is lack of coherence and ideas are vague which makes it difficult to follow the ideas. Does not respect the word limit (below or above by >10%). The student fails to use professional and academic language most of the time. Does not comply with most formalities of the task. Presents a reference

Student fails to communicate their ideas. The paper does not respect the word limit and has many errors of grammar and spelling. The student does not use professional nor academic language. Fails to comply with the formalities of the task. No reference list.

a reference list with a style even though it is not Harvard’s.

list without any style or incomplete.

What Will You Get?

We provide professional writing services to help you score straight A’s by submitting custom written assignments that mirror your guidelines.

Premium Quality

Get result-oriented writing and never worry about grades anymore. We follow the highest quality standards to make sure that you get perfect assignments.

Experienced Writers

Our writers have experience in dealing with papers of every educational level. You can surely rely on the expertise of our qualified professionals.

On-Time Delivery

Your deadline is our threshold for success and we take it very seriously. We make sure you receive your papers before your predefined time.

24/7 Customer Support

Someone from our customer support team is always here to respond to your questions. So, hit us up if you have got any ambiguity or concern.

Complete Confidentiality

Sit back and relax while we help you out with writing your papers. We have an ultimate policy for keeping your personal and order-related details a secret.

Authentic Sources

We assure you that your document will be thoroughly checked for plagiarism and grammatical errors as we use highly authentic and licit sources.

Moneyback Guarantee

Still reluctant about placing an order? Our 100% Moneyback Guarantee backs you up on rare occasions where you aren’t satisfied with the writing.

Order Tracking

You don’t have to wait for an update for hours; you can track the progress of your order any time you want. We share the status after each step.

image

Areas of Expertise

Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.

Areas of Expertise

Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.

image

Trusted Partner of 9650+ Students for Writing

From brainstorming your paper's outline to perfecting its grammar, we perform every step carefully to make your paper worthy of A grade.

Preferred Writer

Hire your preferred writer anytime. Simply specify if you want your preferred expert to write your paper and we’ll make that happen.

Grammar Check Report

Get an elaborate and authentic grammar check report with your work to have the grammar goodness sealed in your document.

One Page Summary

You can purchase this feature if you want our writers to sum up your paper in the form of a concise and well-articulated summary.

Plagiarism Report

You don’t have to worry about plagiarism anymore. Get a plagiarism report to certify the uniqueness of your work.

Free Features $66FREE

  • Most Qualified Writer $10FREE
  • Plagiarism Scan Report $10FREE
  • Unlimited Revisions $08FREE
  • Paper Formatting $05FREE
  • Cover Page $05FREE
  • Referencing & Bibliography $10FREE
  • Dedicated User Area $08FREE
  • 24/7 Order Tracking $05FREE
  • Periodic Email Alerts $05FREE
image

Our Services

Join us for the best experience while seeking writing assistance in your college life. A good grade is all you need to boost up your academic excellence and we are all about it.

  • On-time Delivery
  • 24/7 Order Tracking
  • Access to Authentic Sources
Academic Writing

We create perfect papers according to the guidelines.

Professional Editing

We seamlessly edit out errors from your papers.

Thorough Proofreading

We thoroughly read your final draft to identify errors.

image

Delegate Your Challenging Writing Tasks to Experienced Professionals

Work with ultimate peace of mind because we ensure that your academic work is our responsibility and your grades are a top concern for us!

Check Out Our Sample Work

Dedication. Quality. Commitment. Punctuality

It May Not Be Much, but It’s Honest Work!

Here is what we have achieved so far. These numbers are evidence that we go the extra mile to make your college journey successful.

0+

Happy Clients

0+

Words Written This Week

0+

Ongoing Orders

0%

Customer Satisfaction Rate
image

Process as Fine as Brewed Coffee

We have the most intuitive and minimalistic process so that you can easily place an order. Just follow a few steps to unlock success.

See How We Helped 9000+ Students Achieve Success

image

We Analyze Your Problem and Offer Customized Writing

We understand your guidelines first before delivering any writing service. You can discuss your writing needs and we will have them evaluated by our dedicated team.

  • Clear elicitation of your requirements.
  • Customized writing as per your needs.

We Mirror Your Guidelines to Deliver Quality Services

We write your papers in a standardized way. We complete your work in such a way that it turns out to be a perfect description of your guidelines.

  • Proactive analysis of your writing.
  • Active communication to understand requirements.
image
image

We Handle Your Writing Tasks to Ensure Excellent Grades

We promise you excellent grades and academic excellence that you always longed for. Our writers stay in touch with you via email.

  • Thorough research and analysis for every order.
  • Deliverance of reliable writing service to improve your grades.
Place an Order Start Chat Now
image