Marketing and Segmentation in Health Care Assignment

Want create site? With you can do it easy.

Marketing and Segmentation in Health Care Assignment

Marketing and Segmentation in Health Care Assignment

Don't use plagiarized sources. Get Your Custom Essay on
Marketing and Segmentation in Health Care Assignment
Just from $13/Page
Order Essay

Over the last half-century, the health care industry has demonstrated significant movement toward segmentation. This segmentation of the health care industry has roots in marketing management and has created health care organizations based around both organizational types and target market populations. Organizational types may be determined by a variety of factors and include institutions such as specialty hospitals and urgent care clinics. Target populations may be determined by behavior, age, medical condition, or other factors. In this assignment, you will analyze the role of marketing and segmentation in creating and changing a particular type of health care organization.

Marketing and Segmentation in Health Care Assignment General Requirements:

Use the following information to ensure successful completion of the assignment:

  • • Instructors will be using a grading rubric to grade the assignments. It is recommended that learners review the rubric prior to beginning the assignment in order to become familiar with the assignment criteria and expectations for successful completion of the assignment.
  • • Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center.
  • • This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in-text citation from each source be included.
  • • You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.

Marketing and Segmentation in Health Care Assignment Directions:

Write a paper of 1,000-1,250 words that analyzes the role of marketing and segmentation in creating and changing a particular

Marketing and Segmentation in Health Care Assignment

Marketing and Segmentation in Health Care Assignment

type of health care organization. Include the following in your paper:

1. A clear identification and explanation of the type of health care organization and its target population.

2. An analysis of how marketing and segmentation in the health care industry have been determining factors in the creation of this type of organization.

3. An analysis of how this type of organization has changed under the continued influence of marketing and segmentation in the health care industry.


Why do health care organizations use segmentation?


Managed care can be seen as a result of health care segmentation. Is this a positive or negative influence to the health care industry? Why or why not? Is it a positive outcome for the patient? Why or why not?

HCA 807 Week 8 Discussions

DQ 1

How have changes in structures influenced the sustainability of health care organizations? Explain.

DQ 2

As you reflect on the information contained in this course, how might health care structures and governance influence your intended dissertation research? Explain.

HCA 807 Week 7 Discussions

DQ 1

Which of the structures discussed throughout this course will ultimately produce the highest quality of patient care? Why?

DQ 2

Will legislation such as the Affordable Care Act produce sustainable high-quality health care? Why or why not?

The state of people’s health and how they feel about it are essential components or indications of their quality of life. 
variety of advances are currently being used to provide an expanding number of options to customise medical treatment to people. 
Personalized medicine [1, 2] is the term for this. 
Treatment effectiveness and efficiency can be improved using this method, resulting in significant improvements in these people’s quality of life.


In many therapeutic areas, additional supportive care services are available in addition to biological care. 
Such programs attempt to improve therapy adherence [3, 4], to encourage self-management [5, 6, 7], or self-care [8, 9], or to improve life-style-related factors such as physical fitness or dietary recommendations [10,11,12]. 
There is widespread agreement that programs should ideally reflect the needs, interests, and wishes of individual health-care consumers in order to be efficient and effective [13, 14]. 
The move toward more tailored programming is in line with improvements in the field of personalized medicine. 
ICT advancements will also help to ensure that future supported services can be more tailored [15, 16]. 
However, it’s not always obvious which programs are best for particular people [17,18,19]. 
The implementation of approaches that help to increase the fit between the programs and the intended users on systematic, scientific basis can significantly improve the allocation and efficacy of supportive programs. 
Which methods are the most appropriate?




Consumer segmentation is frequently used marketing tactic that is universally acknowledged. 
Segmentation is technique for separating groups of people into segments [20] in order to balance supply and demand and make target group selection easier [21, 22]. 
The segmentation principle is directly applicable to the sector of health care, where supply and demand alignment is critical [23, 24].


The majority of segmentation results are based on empirical evidence. 
The segmentation criteria in these cases are based on practical considerations: priori, post hoc, or data driven [25, 26]. 
Segmentation based on theoretical assumptions is another option. 
This indicates that the segmentation criteria (for example, behavior, attitudes, and beliefs) are based on/or developed from theoretical framework (for example, Rogers’ ‘Adoption-diffusion theory’ [27].


The application of empirical segmentation criteria may be appropriate in given study, but challenges occur when conclusions are extrapolated to other samples, populations, situations, or domains. 
This indicates that the segments are not consistent across samples or across time. 
Another more fundamental issue is that falsification is impossible: results are solely reliant on collection of empirical data and have no underpinning theoretical foundation.
Did you find apk for android? You can find new and apps.

What Will You Get?

We provide professional writing services to help you score straight A’s by submitting custom written assignments that mirror your guidelines.

Premium Quality

Get result-oriented writing and never worry about grades anymore. We follow the highest quality standards to make sure that you get perfect assignments.

Experienced Writers

Our writers have experience in dealing with papers of every educational level. You can surely rely on the expertise of our qualified professionals.

On-Time Delivery

Your deadline is our threshold for success and we take it very seriously. We make sure you receive your papers before your predefined time.

24/7 Customer Support

Someone from our customer support team is always here to respond to your questions. So, hit us up if you have got any ambiguity or concern.

Complete Confidentiality

Sit back and relax while we help you out with writing your papers. We have an ultimate policy for keeping your personal and order-related details a secret.

Authentic Sources

We assure you that your document will be thoroughly checked for plagiarism and grammatical errors as we use highly authentic and licit sources.

Moneyback Guarantee

Still reluctant about placing an order? Our 100% Moneyback Guarantee backs you up on rare occasions where you aren’t satisfied with the writing.

Order Tracking

You don’t have to wait for an update for hours; you can track the progress of your order any time you want. We share the status after each step.


Areas of Expertise

Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.

Areas of Expertise

Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.


Trusted Partner of 9650+ Students for Writing

From brainstorming your paper's outline to perfecting its grammar, we perform every step carefully to make your paper worthy of A grade.

Preferred Writer

Hire your preferred writer anytime. Simply specify if you want your preferred expert to write your paper and we’ll make that happen.

Grammar Check Report

Get an elaborate and authentic grammar check report with your work to have the grammar goodness sealed in your document.

One Page Summary

You can purchase this feature if you want our writers to sum up your paper in the form of a concise and well-articulated summary.

Plagiarism Report

You don’t have to worry about plagiarism anymore. Get a plagiarism report to certify the uniqueness of your work.

Free Features $66FREE

  • Most Qualified Writer $10FREE
  • Plagiarism Scan Report $10FREE
  • Unlimited Revisions $08FREE
  • Paper Formatting $05FREE
  • Cover Page $05FREE
  • Referencing & Bibliography $10FREE
  • Dedicated User Area $08FREE
  • 24/7 Order Tracking $05FREE
  • Periodic Email Alerts $05FREE

Our Services

Join us for the best experience while seeking writing assistance in your college life. A good grade is all you need to boost up your academic excellence and we are all about it.

  • On-time Delivery
  • 24/7 Order Tracking
  • Access to Authentic Sources
Academic Writing

We create perfect papers according to the guidelines.

Professional Editing

We seamlessly edit out errors from your papers.

Thorough Proofreading

We thoroughly read your final draft to identify errors.


Delegate Your Challenging Writing Tasks to Experienced Professionals

Work with ultimate peace of mind because we ensure that your academic work is our responsibility and your grades are a top concern for us!

Check Out Our Sample Work

Dedication. Quality. Commitment. Punctuality

It May Not Be Much, but It’s Honest Work!

Here is what we have achieved so far. These numbers are evidence that we go the extra mile to make your college journey successful.


Happy Clients


Words Written This Week


Ongoing Orders


Customer Satisfaction Rate

Process as Fine as Brewed Coffee

We have the most intuitive and minimalistic process so that you can easily place an order. Just follow a few steps to unlock success.

See How We Helped 9000+ Students Achieve Success


We Analyze Your Problem and Offer Customized Writing

We understand your guidelines first before delivering any writing service. You can discuss your writing needs and we will have them evaluated by our dedicated team.

  • Clear elicitation of your requirements.
  • Customized writing as per your needs.

We Mirror Your Guidelines to Deliver Quality Services

We write your papers in a standardized way. We complete your work in such a way that it turns out to be a perfect description of your guidelines.

  • Proactive analysis of your writing.
  • Active communication to understand requirements.

We Handle Your Writing Tasks to Ensure Excellent Grades

We promise you excellent grades and academic excellence that you always longed for. Our writers stay in touch with you via email.

  • Thorough research and analysis for every order.
  • Deliverance of reliable writing service to improve your grades.
Place an Order Start Chat Now