Marketing and Segmentation in Health Care Assignment

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Marketing and Segmentation in Health Care Assignment

Marketing and Segmentation in Health Care Assignment

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Over the last half-century, the health care industry has demonstrated significant movement toward segmentation. This segmentation of the health care industry has roots in marketing management and has created health care organizations based around both organizational types and target market populations. Organizational types may be determined by a variety of factors and include institutions such as specialty hospitals and urgent care clinics. Target populations may be determined by behavior, age, medical condition, or other factors. In this assignment, you will analyze the role of marketing and segmentation in creating and changing a particular type of health care organization.

Marketing and Segmentation in Health Care Assignment General Requirements:

Use the following information to ensure successful completion of the assignment:

  • • Instructors will be using a grading rubric to grade the assignments. It is recommended that learners review the rubric prior to beginning the assignment in order to become familiar with the assignment criteria and expectations for successful completion of the assignment.
  • • Doctoral learners are required to use APA style for their writing assignments. The APA Style Guide is located in the Student Success Center.
  • • This assignment requires that at least two additional scholarly research sources related to this topic, and at least one in-text citation from each source be included.
  • • You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.

Marketing and Segmentation in Health Care Assignment Directions:

Write a paper of 1,000-1,250 words that analyzes the role of marketing and segmentation in creating and changing a particular

Marketing and Segmentation in Health Care Assignment

Marketing and Segmentation in Health Care Assignment

type of health care organization. Include the following in your paper:

1. A clear identification and explanation of the type of health care organization and its target population.

2. An analysis of how marketing and segmentation in the health care industry have been determining factors in the creation of this type of organization.

3. An analysis of how this type of organization has changed under the continued influence of marketing and segmentation in the health care industry.

DQ1

Why do health care organizations use segmentation?

DQ2

Managed care can be seen as a result of health care segmentation. Is this a positive or negative influence to the health care industry? Why or why not? Is it a positive outcome for the patient? Why or why not?

HCA 807 Week 8 Discussions

DQ 1

How have changes in structures influenced the sustainability of health care organizations? Explain.

DQ 2

As you reflect on the information contained in this course, how might health care structures and governance influence your intended dissertation research? Explain.

HCA 807 Week 7 Discussions

DQ 1

Which of the structures discussed throughout this course will ultimately produce the highest quality of patient care? Why?

DQ 2

Will legislation such as the Affordable Care Act produce sustainable high-quality health care? Why or why not?

The state of people’s health and how they feel about it are essential components or indications of their quality of life. 
variety of advances are currently being used to provide an expanding number of options to customise medical treatment to people. 
Personalized medicine [1, 2] is the term for this. 
Treatment effectiveness and efficiency can be improved using this method, resulting in significant improvements in these people’s quality of life.

 

In many therapeutic areas, additional supportive care services are available in addition to biological care. 
Such programs attempt to improve therapy adherence [3, 4], to encourage self-management [5, 6, 7], or self-care [8, 9], or to improve life-style-related factors such as physical fitness or dietary recommendations [10,11,12]. 
There is widespread agreement that programs should ideally reflect the needs, interests, and wishes of individual health-care consumers in order to be efficient and effective [13, 14]. 
The move toward more tailored programming is in line with improvements in the field of personalized medicine. 
ICT advancements will also help to ensure that future supported services can be more tailored [15, 16]. 
However, it’s not always obvious which programs are best for particular people [17,18,19]. 
The implementation of approaches that help to increase the fit between the programs and the intended users on systematic, scientific basis can significantly improve the allocation and efficacy of supportive programs. 
Which methods are the most appropriate?

 

Segmentation

 

Consumer segmentation is frequently used marketing tactic that is universally acknowledged. 
Segmentation is technique for separating groups of people into segments [20] in order to balance supply and demand and make target group selection easier [21, 22]. 
The segmentation principle is directly applicable to the sector of health care, where supply and demand alignment is critical [23, 24].

 

The majority of segmentation results are based on empirical evidence. 
The segmentation criteria in these cases are based on practical considerations: priori, post hoc, or data driven [25, 26]. 
Segmentation based on theoretical assumptions is another option. 
This indicates that the segmentation criteria (for example, behavior, attitudes, and beliefs) are based on/or developed from theoretical framework (for example, Rogers’ ‘Adoption-diffusion theory’ [27].

 

The application of empirical segmentation criteria may be appropriate in given study, but challenges occur when conclusions are extrapolated to other samples, populations, situations, or domains. 
This indicates that the segments are not consistent across samples or across time. 
Another more fundamental issue is that falsification is impossible: results are solely reliant on collection of empirical data and have no underpinning theoretical foundation.
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