MKT 245 Grand Canyon Entire Course

Want create site? With you can do it easy.

MKT 245 Grand Canyon Entire Course

MKT245

Don't use plagiarized sources. Get Your Custom Essay on
MKT 245 Grand Canyon Entire Course
Just from $13/Page
Order Essay

MKT 245 Grand Canyon Week 1 Discussion 1

Identify and describe 3 or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing. What differences are apparent? Why would this matter to a marketer?

 

MKT 245 Grand Canyon Week 1 Discussion 2

Identify and describe a potential ethical dilemma that a marketer might face when segmenting a market. How might this concern be appropriately addressed given the need to satisfy often conflicting stakeholders?

 

MKT 245 Grand Canyon Week 2 Discussion 1

What are the 5 stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?

 

MKT 245 Grand Canyon Week 2 Discussion 2

Review the motives of human behavior. Which 3 affect you most and why? How do marketers use this information?

 

MKT 245 Grand Canyon Week 3 Discussion 1

What is the difference between primary and secondary market data? What are the advantages and disadvantages of each?

 

MKT 245 Grand Canyon Week 3 Discussion 2

What are 3 brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated?

 

MKT 245 Grand Canyon Week 4 Discussion 1

Describe the five characteristics of a good brand. Provide examples of brands that meet as many of these criteria as possible.

 

MKT 245 Grand Canyon Week 4 Discussion 2

How do the pricing strategies for corporations differ from nonprofit organizations (NPOs)? Provide examples.

 

MKT 245 Grand Canyon Week 5 Discussion 1

What product or service have you recently encountered that would be particularly suited for multi-channel or interactive marketing? Why? What are the benefits of multiple marketing channels? Are there any disadvantages? Explain.

 

MKT 245 Grand Canyon Week 5 Discussion 2

What are the characteristics of marketing channels? What 3 factors should be considered when designing one? Describe an organization’s (that is familiar to you) marketing channel.

 

MKT 245 Grand Canyon Week 6 Discussion 1

What factors influence choice of media? What media would you choose to market a new line of cosmetics for women, and why? How would your choice change if it were a cosmetic line for men?

 

MKT 245 Grand Canyon Week 6 Discussion 2

Define and describe the elements and potential benefits of integrated marketing communication (IMC), using a product of your choice to illustrate the use of IMC. What are the advantages and disadvantages of using a humorous appeal in advertising insurance versus a fear appeal? Provide examples of each.

 

MKT 245 Grand Canyon Week 7 Discussion 1

“The social responsibility of business is to increase its profits.” So said Milton Friedman in a famous 1970 missive in The New York Times. How do you respond to this statement? Do you support or refute this notion? Explain.

 

MKT 245 Grand Canyon Week 7 Discussion 2

Describe an example of societal marketing from your experience and/or research and evaluate whether or not it was/is effective, and why? Name the organization. Was the effort consistent with the mission of the organization?

 

MKT 245 Grand Canyon Week 1 Assignment 1

Marketing Analysis Research Report: Product Selection and List of Sources

Details:

Identify a product that will be the focus of your research. The product might be one of personal interest (e.g., computers/electronics, cell phones, cars, food services, home health care) or concern (e.g., blood diamonds, tobacco).

In a Word document, briefly describe the consumer appeal and environmental factors that you think might influence the market for this product.

Also, propose how this product could have implications for ethical, social responsibility, or global issues in the market.

Refer to “Research Report Outline” for a list of possible ethical and social responsibility issues in marketing. With instructor approval, you may also choose an issue that is not on the list.

Do some preliminary research (on the Internet and/or in the GCU Library) to ascertain if source information on the product (and/or industry) is available. Avoid choosing a product for which data is difficult to find.

Find a minimum of three sources that you think will provide sufficient information for your analysis and make a list for instructor approval.

Submit the assignment for instructor approval by the end of Module 1.

Instructor must approve product selection and sources and will advise the student by the third day of Module 2.

You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.

 

MKT 245 Grand Canyon Week 4 Assignment

Marketing Analysis Research Report: Rough Draft

Details:

Begin working on the rough draft of your Marketing Analysis Research Report.

Create your rough draft including all of the following:

1- Executive Summary

2- Marketing Mix

3- Environmental Scan

4- Marketing Segmentation

5- Ethical Issue

6- Social Responsibility Issue

7- Global Marketing and the Internet

8- Recommendation

You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center. Only Word documents can be submitted to Turnitin.

 

MKT 245 Grand Canyon Week 5 Assignment

Marketing Analysis Research Report: Peer Review

Details:

You have submitted the assignment to the instructor for feedback in Module 4, now you will also submit the assignment to the CLC forum for peer-review feedback, this will not incorporate your instructor’s feedback; instructor feedback will be used for your final draft.

Each member of the CLC will review one other member’s rough draft using “Peer Review Guidelines.” Attach a copy of your rough draft to the CLC forum using the following naming convention: “Lastname.Firstname_RoughDraft.”

Attach a copy of the Peer Review Guidelines (with writer’s comments) document using the following naming convention: “Lastname.Firstname_PeerReview.” Important: Use the writer’s name (i.e., yourname) when naming both files. Do not use the name of the peer reviewer.

You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin

Peer Review Guidelines

What is Peer Review?

The greatest advantage for using peer review is the reciprocal benefit to both the reader and the writer. Obviously, having someone else review your material or focus on specific aspects of your writing will result in feedback that can help you improve your paper. Additionally, the reviewer benefits in two particular ways: First, the peer reviewer is able to see alternative ways of presenting the same material and learn new writing techniques, especially if the reviewer and writer are students submitting assignments for the same course. Second, the act of constructively reviewing another’s piece of writing–with the intention of providing specific feedback–allows the reviewer to see their own writing in a new and critical way. Both of these advantages for the reviewer can help improve their own writing development.

Responsibilities of the Writer

As a writer, you should view this feedback as an opportunity to get constructive feedback from someone else. However, ultimately it is your piece of writing, so you must decide whether or not to make the changes suggested by the reviewer. Above all, you should be positive and open to accept the critical feedback of others, since the purpose is to help you improve your writing. Do not see the feedback as an attack on you but as an opportunity for learning how to make your writing better.

Responsibilities of the Reviewer

As a reviewer, it is important to remember that you have been invited to help another person by giving feedback about their work. Writers can feel vulnerable during this process so be respectful and professional, but honest, in your feedback. It’s a good rule of thumb to follow these five rules when reviewing another person’s paper:

  1. Read the paper once without comments so that you get a feel for the whole piece.
  2. Provide a focused summary of feedback that uses a rubric or a checklist to support your narrative comments.
  3. Target big ideas or broad skills that will have a significant impact across the entire piece. For example, recommending that they reorganize certain parts so that the flow of ideas are smoother and more coherent is better than talking about the proper use of commas.
  4. Use constructive criticism with sensitivity to the writer’s feelings by providing specific feedback about how to improve the piece, such as, “I liked this part and was wondering more about the context. Can you relate support of breast cancer awareness to the company’s mission or target market? How does the cause (breast cancer awareness) fit in with the company and what it is selling? How is this cause related to a social responsibility issue?
  5. Be sure to identify what’s “good” in the paper as well as by being positive about the things the writer is doing right. Reinforce their efforts and those skills that make the piece effective. Think of the ”sandwich approach,” i.e., start with mentioning something good about their writing, discuss some areas for improvement, and then finish up with some suggestions for solving the weaknesses.

Instructions for the Writer

1) Please fill out the “Writer’s Comments” section below.

2) Attach a copy of your rough draft to the CLC forum using the following naming convention: Lastname.Firstname_RoughDraft.

3) Attach a copy of this document (with the writer’s comments below), using the following naming convention: Lastname.Firstname_PeerReview.

4) Submit both the rough draft and Peer Review Guidelines document to the CLC forum by the end of Module 3.

5) Important: Use the writer’s name, i.e. yourname when naming both files. Don’t use the name of the peer reviewer.

Writer’s Comments to the Peer Reviewer

What is my purpose and who is my audience for this piece of writing?

What is the central theme or main point I want to make as a result of this piece of writing?

In what specific areas would I like feedback about my writing?

 

Instructions for the Reviewer

Use the following checklist to focus your comments.

This checklist contains the same criteria in the rubric that the instructor will use to grade the reports (the rubric is located at the assignment drop box). Using this checklist provides a set of criteria to guide your thinking, and will help you provide better feedback that is tailored to the specific piece of writing. The checklist will also help you avoid giving overly generic or unfocused suggestions.

Writer’s Name:

Peer Reviewer’s Name:

Checklist

 

 

 

 

Criteria Yes Still a Work in Progress Comments
Executive Summary

Executive summary is comprehensive, accurate, and clearly provides purpose and facts. Research is adequate, current, and relevant, and addresses all of the issues stated in the assignment criteria.

 

     
Rationale

Paper provides a clear and comprehensive statement of the purpose/problem/background.

     
Marketing Mix

Paper offers a comprehensive summary of the product, price, promotion, and place of the chosen product.

 

     
Environmental Scan

Paper offers a comprehensive summary of the social, economic, technological, competitive, and regulatory/political/legal forces and trends of the product/industry.

 

     
Market Segmentation

Demographics and/or psychographics are clearly presented, and a comprehensive description of consumers is included.

 

     
Ethical Issue

Pros and cons of an ethical issue are clearly identified and fully supported.

     
Social Responsibility Issue

A position, for or against, a social responsibility issue is clearly identified and fully supported.

     
Global Marketing and the Internet

A clear, comprehensive, and compelling discussion of the use of the Internet in global marketing is present.

 

     
References

There are at least three references plus the textbook reference. References are appropriate, reliable and correctly cited.

 

     
Recommendation

Recommendation is clear, comprehensive and compelling.

 

     

Please fill out the “Reviewer’s Comments” section below before returning this word document along with the rough draft for your peer. Then attach this document and the rough draft back to the CLC forum.

Reviewer’s Comments

What is your general impression of the writer’s effectiveness, given their purpose, the audience, and the central point they wanted to make as explained above? What did the writer do well in this piece of writing?

 

Did you find apk for android? You can find new and apps.

What Will You Get?

We provide professional writing services to help you score straight A’s by submitting custom written assignments that mirror your guidelines.

Premium Quality

Get result-oriented writing and never worry about grades anymore. We follow the highest quality standards to make sure that you get perfect assignments.

Experienced Writers

Our writers have experience in dealing with papers of every educational level. You can surely rely on the expertise of our qualified professionals.

On-Time Delivery

Your deadline is our threshold for success and we take it very seriously. We make sure you receive your papers before your predefined time.

24/7 Customer Support

Someone from our customer support team is always here to respond to your questions. So, hit us up if you have got any ambiguity or concern.

Complete Confidentiality

Sit back and relax while we help you out with writing your papers. We have an ultimate policy for keeping your personal and order-related details a secret.

Authentic Sources

We assure you that your document will be thoroughly checked for plagiarism and grammatical errors as we use highly authentic and licit sources.

Moneyback Guarantee

Still reluctant about placing an order? Our 100% Moneyback Guarantee backs you up on rare occasions where you aren’t satisfied with the writing.

Order Tracking

You don’t have to wait for an update for hours; you can track the progress of your order any time you want. We share the status after each step.

image

Areas of Expertise

Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.

Areas of Expertise

Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.

image

Trusted Partner of 9650+ Students for Writing

From brainstorming your paper's outline to perfecting its grammar, we perform every step carefully to make your paper worthy of A grade.

Preferred Writer

Hire your preferred writer anytime. Simply specify if you want your preferred expert to write your paper and we’ll make that happen.

Grammar Check Report

Get an elaborate and authentic grammar check report with your work to have the grammar goodness sealed in your document.

One Page Summary

You can purchase this feature if you want our writers to sum up your paper in the form of a concise and well-articulated summary.

Plagiarism Report

You don’t have to worry about plagiarism anymore. Get a plagiarism report to certify the uniqueness of your work.

Free Features $66FREE

  • Most Qualified Writer $10FREE
  • Plagiarism Scan Report $10FREE
  • Unlimited Revisions $08FREE
  • Paper Formatting $05FREE
  • Cover Page $05FREE
  • Referencing & Bibliography $10FREE
  • Dedicated User Area $08FREE
  • 24/7 Order Tracking $05FREE
  • Periodic Email Alerts $05FREE
image

Our Services

Join us for the best experience while seeking writing assistance in your college life. A good grade is all you need to boost up your academic excellence and we are all about it.

  • On-time Delivery
  • 24/7 Order Tracking
  • Access to Authentic Sources
Academic Writing

We create perfect papers according to the guidelines.

Professional Editing

We seamlessly edit out errors from your papers.

Thorough Proofreading

We thoroughly read your final draft to identify errors.

image

Delegate Your Challenging Writing Tasks to Experienced Professionals

Work with ultimate peace of mind because we ensure that your academic work is our responsibility and your grades are a top concern for us!

Check Out Our Sample Work

Dedication. Quality. Commitment. Punctuality

It May Not Be Much, but It’s Honest Work!

Here is what we have achieved so far. These numbers are evidence that we go the extra mile to make your college journey successful.

0+

Happy Clients

0+

Words Written This Week

0+

Ongoing Orders

0%

Customer Satisfaction Rate
image

Process as Fine as Brewed Coffee

We have the most intuitive and minimalistic process so that you can easily place an order. Just follow a few steps to unlock success.

See How We Helped 9000+ Students Achieve Success

image

We Analyze Your Problem and Offer Customized Writing

We understand your guidelines first before delivering any writing service. You can discuss your writing needs and we will have them evaluated by our dedicated team.

  • Clear elicitation of your requirements.
  • Customized writing as per your needs.

We Mirror Your Guidelines to Deliver Quality Services

We write your papers in a standardized way. We complete your work in such a way that it turns out to be a perfect description of your guidelines.

  • Proactive analysis of your writing.
  • Active communication to understand requirements.
image
image

We Handle Your Writing Tasks to Ensure Excellent Grades

We promise you excellent grades and academic excellence that you always longed for. Our writers stay in touch with you via email.

  • Thorough research and analysis for every order.
  • Deliverance of reliable writing service to improve your grades.
Place an Order Start Chat Now
image