1. Statement of the problem from a global perspective:
2. Provide statistics, proposed reasons for the issue, provide proposed resolutions
3. Identify a target population and give reasons (from the literature) why the population you chose is “at-risk.”
Part 2 – Program Proposal
· Briefly summarize your program.
· State what you propose will address the issue. Back up your proposal with scholarly evidence (peer-reviewed literature).
· Identify and support all program interventions (i.e. educational programs, products, other services, communication strategies, etc.).
Part 3 – Identify Your Planning Committee Members
· Who did you choose?
· Why did you choose them?
· How do they influence the success of your program?
Part 4 -Business Model
· Describe your business model (i.e. group training, personal training, online training, membership, etc.).
· Display and describe your organizational chart.
Part 5 – Mission Statement/Goals and Objectives
· 1 mission statement
· Up to 5 goals, no less than 3 (should be based on the first year of the program)
· No less than 1 objective per goal
· Each objective must be measurable (such as “By the end of the first year, I will have 50 clients.”)
Part 6 – Theoretical Underpinnings
· What behavioral change strategies are you using? Why?
Part 7 – Marketing Strategies
· Communication pathways
· Education pathways
· Advertising pathways (i.e. Facebook, word of mouth, print ad)
· Why is the advertising pathways you chose effective for your ideal client?
· What is your messaging? Why? (unique selling proposition – what makes you different from your competitors?)
Part 9 – Funding Plan
· Will you need working capital (cash) to set up your business?
· What sources of funding would you pursue? (personal loans, GoFundMe, donations, etc.)
· What barriers might you anticipate?