Task 1 – Social Media Campaign Essay

Task 1 – Social Media Campaign

(B) Community Health Nursing Diagnosis.

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Increased risk of COVID 19 related complications among the older population is related to
deficient community knowledge of preventative measures, as evidenced by demographic health

(B1) Health Inequity/Disparity Linkage of health nursing diagnostic statements within thetarget population.

The nutritional habits of the residents of Kirkland, WA have been identified as a major
contributor to the overall health disparity of older individuals in the community. Very few adults
consume the recommended amounts of fruits and vegetables in their diets and the percentage of
food-insecure adults has been increasing. Even before COVID-19, 12% of the adult population
in Kings County experienced food insecurity with higher food insecurity among adults aged 25
to 44. Strategies employed to slow the spread of COVID-19 have exacerbated food insecurity in
the community due to restrictions and closures of business[ CITATION Pub20 l 7177 ]. Obesity
and other conditions associated with an unhealthy diet are a significant problem for Kings
County residents, almost 80% of Kings County adults are overweight or obese compared to just
under 60% state-wide. When asked about barriers to healthy diets in a Community Needs
Assessment, 66% of respondents reported that they already ate healthy diets most of the time.
Older adults are susceptible to severe COVID-19 outcomes because of their age and, in some
cases, nutrition-related underlying health conditions

(B1a) Primary community and Prevention Resource

(C2) Social Marketing Interventions.

The social marketing intervention is a campaign called Shop Cook and Eat Healthily. The
intervention will use digital channels to reach the target audience with social marketing messages
delivered in the form of videos and banners. The campaign will use informative videos and
banners to enhance nutrition education. The messaging will promote benefits and clear the
barriers of consuming high nutrient density foods, such as dark-green leafy and deep-yellow
vegetables, fruits, low-fat dairy foods, and whole grains. The messaging will also seek to erode
the preferences for low nutrition fast foods and encourage people to have meals at home. The
target population will be educated that eating wholesome food is not costly in terms of money,
time, effort, and psyche and it is a fair exchange for the health benefit the behavior change will
cause. Also, social marketing will educate the target audience on the availability of healthy
nutritious products and overcome the barriers of accessing healthy foods by creating linkage to
farmers’ markets and farm deliveries. The social marketing campaign will promote healthy eating
education by encouraging members of the social platforms to educate each other and share their
experiences in the purchase and preparation of healthy foods.

(C3) Description of Social Media Platform.

Facebook is the preferred social media platform because it is used widely and
supports interactive engagement with the audience and allows users to have online discussions.
Besides, users can form a Facebook community by sharing common interests with friends,
family, and associates. Washington State has an internet penetration rate of 85.7% and 57.8%
Facebook users the increasing popularity of Facebook means that this platform can be used to

one interactions, with knowledgeable individuals, the target population will have an opportunity
to tailor their behavioral change to suit their environment. According to research, 94 percent of
Facebook users turn to the social media platform to search for ideas on healthy living including
information on diet and exercise.

(D) Best Practices for Social Media.

The best practice in taking a name for a campaign on social media is to choose a
name that complies with naming guidelines is relevant to the campaign subject and makes sense
for the target community. The social media will have adequate information about the program on
the profile page and will provide an adequate description of what a user can expect from the
social media platform. The best practice for the content of social media is that all materials are
relevant to the users and it is at their level of intellectual engagement. Therefore, technical
information should be broken down into simple concepts and the language translated into easy
everyday conversations. Social media messaging should be simple to avoid confusion and any
messaging that is a call to action must be clear and unambiguous. It is good practice to avoid
technical data and charts in social media. Video posts on a social media platform must be short,
clear, and to the point. All images posted, tagged, or shared on social media must be relevant to
the objectives of the social media campaign.

Before activating social media platforms, it is best practice to make sure that there are
adequate materials to support the continuous flow of social media content and ensure there is
continuity of communication that keeps users engaged. The administrator of the social media

Task 1 – Social Media Campaign

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