Title: Strategy in the Public and Private Sectors

ASSIGNMENT INSTRUCTIONS
Assessment Coursework
Assessment code: 010
Academic Year: 2020-21
Trimester: 2
Module Title: Strategy in the Public and Private Sectors
Module Code: MOD006936
Level: 7
Module Leader: Benjamin Taiwo
Weighting: 100%
Word Limit: Up to 2500 words (excludes bibliography and any attachments such as
appendices)
Assessed Learning
Outcomes
LO1: Develop a critical awareness of key classical and contemporary theories
in strategy and assess their application within non-globalised/globalised
private and/or public sector (non-governmental and governmental/multigovernmental) organizations.
LO2: Demonstrate a critical awareness of frameworks for strategic choice and
strategic action; including through market development, innovation, mergers,
acquisition, collaboration, etc.
LO3: Apply strategy principles.
LO4: Critically evaluate strategy within the context of non-globalised/
globalised private and/or public sector (non-governmental and
governmental/multi- governmental) organizations.
Submission Deadline: This assignment must be received by no later than 14:00 on Wednesday 5th May
WRITING YOUR ASSIGNMENT:
 This assignment must be completed individually.
 You must use the Harvard referencing system.
 Assignment submissions are to be made anonymously. Do not write your name anywhere on
your work.
 Write your student ID number at the top left side of every page.
 All tasks must be submitted in a single document.
Page 2 of 9
SUBMITTING YOUR ASSIGNMENT:
In order to achieve full marks, you must submit your work before the deadline. Work that is
submitted late – up to five working days after the published submission deadline – will be
accepted and marked. However, the element of the module’s assessment to which the work
contributes will be capped with a maximum mark of 40%.
Work cannot be submitted if the period of 5 working days after the deadline has passed (unless
there is an approved extension). Failure to submit within the relevant period will mean that you
have failed the assessment.
Requests for short-term extensions will only be considered in the case of illness or other cause
considered valid by the iCentre Adviser. Please contact iCentre@lca.anglia.ac.uk. A request must
normally be received and agreed by the iCentre Adviser in writing at least 24 hours prior to the
deadline. See rules 6.54-6.62:
http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf
Mitigation: The deadline for submission of mitigation in relation to this assignment is no later than
five working days after the submission date of this work. Please contact iCentre@lca.anglia.ac.uk
See rule 6.103: http://web.anglia.ac.uk/anet/academic/public/academic_regs.pdf
Page 3 of 9
OVERVIEW OFASSESSMENT
Strategy sums up the long-term objectives of an organisation. Smart business
leaders focus their attention on various factors in their business environment,
which are capable of affecting the long term competitiveness of their business;
they apply various management/theoretical tools to understanding the
implications of these factors and develop plans which will increase their
competitive advantage and long-term sustainability within a fiercely competitive
market.
In your new role as Head of Strategy Development for your organisation (a
choice which you will select from the options provided), you will apply
knowledge gained on this module (taught and independently researched) to real
time industry situations and present a business report to the Board on how to
position your organisation more competitively in its strategic group.
Selection of case study organisation
Below is a list of organisations you may select from. Your choice must be agreed
with your Lecturer by week 3. You should ideally select an organisation within or
closely related to your degree.
Pharma & Other Healthcare
Procter & Gamble
CVS Health
Private or Public Sector Hospitals
Asklepios Klinik Barmbek – Germany
University College Hospital – Nigeria
Project Management/Consultancy
Interserve Plc
KPMG
Private and PublicSector Infrastructure
Volvo Group – Sweden
Pignig Group – Poland
Construction
VINCI – France
TechnipFMC – UK
Page 4 of 9
Your Tasks
Task 1 (LO1 & LO4): Strategic Position
Critically analyse the strategic position of your organisation, benchmarking
its core competence with global fit. (30 marks)
Guidance:
In completing this task, you will apply a variety of taught and
independently researched theoretical tools to analyse the current strategy
of your organisation. You will demonstrate rich understanding of strengths
and limitations of your organisation’s strategy as it compares with
competition and business environmental factors. Through various critical
analyses, you will determine and reveal whether or not your organisation’s
current strategy is at strategic fit with industry/global strategic directions.
Task 2 (LO2 & LO3): Strategy Formulation
By demonstrating awareness of the impact of emerging technologies on
the business of your organisation, develop a suitable strategy that will take
advantage of opportunities and overcome challenges presented by a
specific emerging technology. (30
marks)
Guidance:
In approaching this task, you will critically discuss emerging technologies
as discussed in your lectures; identify and critically evaluate the
challenges and opportunities presented by a specific emerging
technology that relates to the core business of your organisation; apply
relevant management/theoretical tools to formulate a suitable strategy
and justify its competitive strength. Your strategy will be creative, original
and can be focused on any aspect of corporate or business unit – e.g.
Strategic HR, Strategic Marketing, Finance, Growth/Expansion,
Product/Brand Development, Strategic Alliance, etc.
Task 3 (LO2 & LO3) Strategy into Action
Present a practical plan that will demonstrate how your strategy would be
implemented if it was approved by the Board. 30 Marks)
Quality of Presentation
Page 5 of 9
Present own work to a high academic standard. (10 Marks)
Some sources of useful information
 Case-study organisation website, annual report
 Industry Gazettes
 Mass media organisation website, e.g. BBC, Bloomberg, Newsweek,
Times, etc.
 Accessible market research data, e.g.;
Craft: https://craft.co/
CIA World Factbook:
https://www.cia.gov/library/publications/the-world-factbook/
Datamonitor:
https://www.crunchbase.com/organization/datamonitor
Euromonitor Passport: https://go.euromonitor.com/passport.html
Mintel Industry Analysis: https://www.mintel.com/
OECD: https://www.oecd.org/
The World Bank:https://www.worldbank.org/
 Other sources of market research data, e.g.:
IBIS World, GMID, Economist Intelligence Unit (EIU), Statista,
Bloomberg, KPMG, Pricewaterhouse Coopers (PwC), Deloitte, Bain &
Company, McKinsey & Company, Ernst & Young, Boston Consulting
Group (BCG), Accenture, Booz Allen Hamilton,CBInsights, etc.
This is by no means an exhaustive list. You are required to explore all
available credible sources.
Page 6 of 9
ASSESSMENT CRITERIA
The work will be assessed in an integrative manner as indicated in the marking
rubric, Table1, that is consistent with Anglia Ruskin University generic assessment
criteria and marking standards: Level 7 reproduced inTable 2.
Page 7 of 9
Table 1: Assessment of the ‘Strategy in Public and Private Sectors’ moduleassignment (submitted individually by each student)
CRITERIA Mark
Weight
FAIL LOW
RANGE
(0 – 29%)
FAIL STANDARD
RANGE
(30 – 39%)
Basic Pass
(40 – 49%)
SATISFACTORY PASS
(50 – 59%)
CREDIT PASS
(60 – 69%)
DISTINCTION PASS
(70-100%) MARK
Non- existentvery poor in
fulfilling the
requirements of
the assessment.
Limited
knowledge,
understanding
and
understanding of
the area and its
methodologies.
Basic
knowledge of
understanding
and
understanding
of the area and
its
methodologies.
Satisfactory in fulfilling
the requirements of the
assessment but critical,
synthesis skills need
development and there is
some missing or
irrelevant material.
Good – very good
in fulfilling the
requirements of the
assessment; but
gaps in the use of
critical and
synthesis skills and
materials.
Excellent/
Outstanding in fulfilling
the requirements of the
assessment; no
significant gaps in the
use of critical and
synthesis skills and
materials.
SECTION 1
Task 1 – Critically analyse the
strategic position of your
organisation, benchmarking its
core competence with global fit.
30 10 15 15 20 25 30
Task 2 – By demonstrating
awareness of the impact of
emerging technologies on the
business of your organisation,
develop a suitable strategy that
will take advantage of
opportunities and overcome
challenges presented by a
specific emerging technology.
30 10 15 15 20 25 30
Task 3 – Present a practical plan
that will demonstrate how your
strategy would be implemented
if it was approved by the Board.
30 10 15 15 20 25 30
Academic rigour
In assessing answers to the Tasks 1, 2 &3, there will be due consideration of the breadth and depth of expressuse of management and other relevant sources appropriate
to the task(s) along with propositions using, where relevant, examples from current practice and, where appropriate demonstrating creativity and an awareness of issues at
the forefront of the subject area.
Presentation

Presentation in terms of structure,
language and professional style.
10 3 4 5 6 7 10
Provisional Mark Total
Table 2: ANGLIA RUSKIN UNIVERSITY GENERIC ASSESSMENT CRITERIA AND MARKING STANDARDS – LEVEL 7
Level 7 is characterised by an expectation of students’ expertise in their specialism. Students are semi-autonomous, demonstrating independence in the negotiation of assessment tasks (including the major
project) and the ability to evaluate, challenge, modify and develop theory and practice. Students are expected to demonstrate an ability to isolate and focus on the significant features of problems and to offer
synthetic and coherent solutions, with some students producing original or innovative work in their specialism that is worthy of publication or public performance or display.
Mark Bands Outcome
Generic Learning Outcomes (GLOs) (Academic Regulations, Section 2)
Knowledge & Understanding Intellectual (thinking), Practical, Affective and Transferable Skills
Characteristics of Student Achievement by Marking Band
90-100%
Achieves module outcome(s)
related to GLO at this level
Exceptional analysis of key issues/concepts/ethics with very clear originality and
autonomy. Exceptional development of conceptual structures and argument
making an exceptional use of scholarly conventions. Demonstrates independence
of thought and a very high level of intellectual rigour and consistency. Work pushes
the boundaries of the discipline and may be considered for external publication
Exceptional analysis of key issues/concepts/ethics. Exceptional development of conceptual structures
and argument, making consistent use of scholarly conventions. Exceptional research skills,
independence of thought, an extremely high level of intellectual rigour and consistency, exceptional
expressive/professional skills, and substantial creativity and originality. Exceptional
academic/intellectual skills. Work pushes the boundaries of the discipline and may be considered for
external publication
80-89%
Outstanding analysis of key issues/concepts/ethics with clear originality and
autonomy. Outstanding development of conceptual structures and argument
making an exemplary use of scholarly conventions. Demonstrates independence of
thought and a very high level of intellectual rigour and consistency
Outstanding analysis of key issues/concepts/ethics. Very high-level development of conceptual
structures and argument, making consistent use of scholarly conventions. Outstanding research skills,
independence of thought, a high level of intellectual rigour and consistency, outstanding
expressive/professional skills, and considerable creativity and originality. Exemplary
academic/intellectual skills
70-79%
Excellent analysis of key issues/concepts/ethics. Excellent development of
conceptual structures and argument making excellent use of scholarly conventions.
Demonstrates independence of thought and a high level of intellectual rigour and
consistency
Excellent analysis of key issues/concepts/ethics. High level development of conceptual structures and
argument, making consistent use of scholarly conventions. Excellent research skills, independence of
thought, a high level of intellectual rigour and consistency, excellent expressive/ professional skills, and
considerable creativity and originality. Excellent academic/intellectual skills, and considerable creativity
and originality
60-69% Good analysis of key issues/concepts/ethics. Development of conceptual
structures and argument making consistent use of scholarly conventions
Good analysis of key issues/concepts/ethics. Development of conceptual structures and argument,
making consistent use of scholarly conventions
50-59%
Satisfactory knowledge of key issues/ concepts/ethics in discipline. Descriptive in
parts but some ability to synthesise scholarship and argument. Minor lapses in use
of scholarly conventions
Satisfactory knowledge of key issues/ concepts/ethics in discipline. Descriptive in parts but some
ability to synthesise scholarship and argument. Minor lapses in use of scholarly conventions
40-49%
A marginal pass in module
outcome(s) related to GLO at this
level
Basic knowledge of key issues/concepts/ethics in discipline. Generally descriptive,
with restricted synthesis of existing scholarship and little argument. Use of scholarly
conventions inconsistent
Basic knowledge of key issues/concepts/ethics in discipline. Generally descriptive, with restricted
synthesis of existing scholarship and little argument. Use of scholarly conventions inconsistent.
Page 9 of 9
30-39%
A marginal fail in module
outcome(s) related to GLO at this
level. Possible compensation.
Satisfies qualifying mark
Limited knowledge of key issues/concepts/ethics in discipline. Largely descriptive,
with restricted synthesis of existing scholarship and limited argument. Limited use
of scholarly conventions.
Limited research skills impede use of learning resources and problem solving. Significant problems with
structure/accuracy in expression. Team/Practical/ Professional skills not yet secure. Weak academic/
intellectual skills. Limited use of scholarly conventions
20-29%
Fails to achieve module
outcome(s) related to this GLO.
Qualifying mark not satisfied. No
compensation available
Little evidence of knowledge of key issues/concepts/ethics in discipline. Largely
descriptive, with little synthesis of existing scholarship and little evidence of
argument. Little evidence of use of scholarly conventions.
Little evidence of research skills, use of learning resources and problem solving. Major problems with
structure/ accuracy in expression. Team/Practical/Professional skills virtually absent. Very weak
academic/intellectual skills. Little evidence of use of scholarly conventions
10-19%
Inadequate knowledge of key issues/concepts/ethics in discipline. Wholly
descriptive, with inadequate synthesis of existing scholarship and inadequate
argument. Inadequate use of scholarly conventions.
Inadequate use of research skills, learning resources and problem solving. Major problems with
structure/accuracy in expression. Team/Practical/Professional skills absent. Extremely weak
academic/intellectual skills. Inadequate use of scholarly conventions
1-9%
No evidence of knowledge of key issues/concepts/ethics in discipline. Incoherent
and completely but poorly descriptive, with no evidence of synthesis of existing
scholarship and no argument whatsoever. No evidence of use of scholarly
conventions.
No evidence of use of research skills, learning resources and problem solving. Incoherent
structure/accuracy in expression. Team/Practical/Professional skills non-existent. No evidence of
academic/intellectual skills. No evidence of use of scholarly conventions
0% Awarded for: (i) non-submission; (ii) dangerous practice and; (iii) in situations where the student fails to address the assignment brief (e.g.: answers the wrong question) and/or related learning
outcomes

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