Peer Responses

Peer Responses

 

Peer Response 1

Hello. Thanks for the insightful discussion. Indeed, the course has significantly changed learners’ perceptions when it comes to marketing. Before this class, most students viewed marketing as a dirty and manipulative business. However, after taking this course, we have come to realize that there is much more to marketing than just advertising. This course has taught us about the different aspects of marketing and how they can be used to create successful businesses. We have also learned how important it is to have a good product in order to succeed in the marketplace (Dash et al., 2021). Finally, the course has helped change the marketing skills of students, making them more knowledgeable and able to come up with innovative ideas required in modern industries. There is the need to consider different approaches depending on the products that are under consideration (Chou et al., 2020). In general, marketing entails various approaches that have to be undertaken in line with the market and products under consideration.

References

Chou, S. F., Horng, J. S., Liu, C. H. S., & Lin, J. Y. (2020). Identifying the critical factors of customer behavior: An integration perspective of marketing strategy and components of attitudes. Journal of Retailing and Consumer Services, 55, 102113. https://doi.org/10.1016/j.jretconser.2020.102113

Dash, G., Kiefer, K., & Paul, J. (2021). Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention. Journal of business research, 122, 608-620.https://doi.org/10.1016/j.jbusres.2020.10.016

Peer Response 2

Hello. Thanks for the insightful discussion. Without a doubt marketing is an essential component of business process. The course provided the best platform for understanding different marketing strategies. The syllabus was comprehensive and taught the essentials of marketing theory along with real-world applications. We found the course to be both engaging and informative. It has significantly impacted my perception of people and how they interact with brands. The class has helped us develop better communication skills, understand consumer behavior, and critically analyze various marketing campaigns (Duffett, 2017). Overall, I have come away from the class with a much greater understanding of how marketing works, as well as a greater appreciation for the power of branding to enhance businesses. While the course was challenging at times, I found it to be very beneficial in terms of broadening my understanding of marketing and its various components (Almestahiri et al., 2017). The class has helped me to be better prepared for future job opportunities in the marketing field, and I would highly recommend it to anyone looking to gain a comprehensive understanding of this critical sector of business.

References

Almestahiri, R. D., Rundle-Thiele, S., Parkinson, J., & Arli, D. (2017). The use of the major components of social marketing: a systematic review of tobacco cessation programs. Social Marketing Quarterly, 23(3), 232-248. https://doi.org/10.1177/1524500417704813

Duffett, R. G. (2017). Influence of social media marketing communications on young consumers’ attitudes. Young Consumers. https://www.emerald.com/insight/content/doi/10.1108/YC-07-2016-00622/full/html

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Short Discussion a couple of paragraphs on below subject.

As you look back on the course, consider how marketing affects your daily life and how your understanding of marketing has changed. To illustrate some of the marketing components that you have learned, identify a specific product that could benefit from a new marketing strategy (Hoka running shoes). Describe this product and explain how you could use the information from this course to recommend changes. Make sure to include what research strategies you would recommend the company use to inform the new strategies.

REPLY TO THE 2 BELOW DISCUSSIONS

1.

I cannot believe this class is over already, these 8 weeks FLEW by. Almost everywhere we look well see marketing, whether we are out to eat and see a meal advertised on the front of menu, a commercial for Starbucks on the tv, or a coupon for wine in your Hello Fresh box. I will tell my husband about a new brand of coffee I want to try, and next thing I know I’m getting an ad from them in my email. After taking this class, I have realized I am much more aware of the marketing I am seeing throughout my normal day. I am more understanding about the ways these companies are trying to grab our attention as well, whether it is through words such as “natural” or by throwing “facts” about their product at us. As far as a product that could do better marketing, the first thing that came to mind for me was Peloton. During covid, they were able to say things like “you don’t have to go to the gym, stay home” “it is safer at home” “are you cycling classes canceled? Try ours”. Now, gyms are opening back up, studios are starting their classes again. This is where the SWOT analysis could come in handy. If they could take a deeper dive into things like their strengths and weaknesses, they could get a better understanding of why they are failing. I think what they could do it is find a new marketing strategy, maybe make their classes cheaper than the in-studio ones.

 

2.

I always understood that marketing was to get consumers to buy your product or service, but now I understand how a company gets to that point.  Understanding target markets, different marketing strategies and channels may not change the way I buy things, but it does make me appreciate the work that went into the marketing.

The product I chose to discuss is Double mint gum.  The only reason I know this still exists is that I saw it in the grocery store.  Double mint had a very successful advertising campaign from the late 1960’s to 2008 featuring twins.  I think that Double mint could make a comeback with a good marketing strategy.  This market strategy will start with exploratory research to see if there is still a target market for this product.  If a target market is found, then the marketing channels of TV/online commercials and social media will be developed.  I feel the most important channel is social media.  Most of the population has at least one form of social media and this is a great way to re-introduce the product.  I think a fun way to start of the campaign is to have a contest to find a new set of twins to promote the product on all marketing channels.

 

Last class discussion!  It has been great learning with all of you, good luck to everyone!