Discussion What are the processes and the criteria you will use to select your target audience?
What are the processes and the criteria you will use to select your target audience? What is your personal and/or professional connection to your target audience?
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Discussion Question
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Q1. What processes and criteria will you use to select your target audience?
Often, health promotion initiatives, including educational programs, focus on improving people’s knowledge and awareness of health issues, self-care interventions, and coping approaches. Although educational programs can promote population health and well-being, it is complex to involve all community members due to heterogeneous needs, different health priorities, and the uniqueness of individual characteristics and wants. As a result, it is essential to select a target population for educational programs. When choosing the target population for an educational initiative, I will use the TARPARE model to establish inclusion criteria. According to Alperstein & Beach (2022), the TARPARE model stands for the total number of persons in the segment (T), the proportion of at-risk persons in the segment (AR), the persuability of the target population (A), equity, social justice considerations. In the same breath, Kitunen et al. (2019) recommend selecting the target population through a segmentation process that comprises three profound parts; finding the homogeneous segments from a heterogeneous group, assessing and choosing one or several segments, and matching interventions with the target segment’s needs, wants, and characteristics.
Based on the TARPARE model and the segmentation process, the inclusion criteria for the target population will include the following thresholds; shared health needs and problems, homogeneous learning needs, similarly geographical aspects, including location, individual willingness to participate in the initiative, and various socio-demographic characteristics, such as age (adults), levels of health literacy, people’s care access status, education status, and behavioral variables like perceptions of the educational program. Target Audience
Q2. What is your personal and professional connection to your target population?
Personal and professional connections with the target population are essential aspects that motivate individuals to participate in health promotion initiatives. At a personal level, I connect with my target population by sharing experiences of unfavorable social determinants of health (SDOH) prevalent in our locality. Equally, we share experiences of the effects of recent events such as the COVID-19 pandemic. Professionally, I connect with my target population through effective communication and the collective responsibility of promoting population health and well-being through educational programs.
Target Audience References
Alperstein, S., & Beach, E. F. (2022). Prioritizing the target audience for a hearing awareness campaign in Australia using the TARPARE model. Health Promotion International. https://doi.org/10.1093/heapro/daac041
Kitunen, A., Rundle-Thiele, S., Kadir, M., Badejo, A., Zdanowicz, G., & Price, M. (2019). Learning what our target audiences think and do: Extending segmentation to all four bases. BMC Public Health, 19(1). https://doi.org/10.1186/s12889-019-6696-2
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